ATLANTA, March 24 /PRNewswire/ -- LOMA, a global leader in learning and professional development for the insurance and financial services industry, is pleased to announce the appointment of Jeffrey S. Shaw, CLU, ChFC as the new executive director of the Life Insurers Council (LIC). The LIC is a council of LOMA. Shaw brings with him a several years of field experience in the insurance and financial services industry, including work in property/casualty, life insurance, investments, and financial planning. Most recently, Shaw was senior vice president and chief marketing officer for Unity Mutual Life Insurance Company, where his responsibilities involved annuities, pre-need, final expense, home service, and group products. As executive director of the LIC, Shaw will work from the Windsor, Conn. offices of LIMRA International, which like LOMA, is a unit of LL Global. The Life Insurers Council, traditionally serving the needs of small niche market companies offering pre-need, final expense and small face amount policies, is continuing to reposition itself as the premier association for small to medium life insurance companies, regardless of distribution method. The LIC provides business solutions and research to decision makers at small to medium insurance companies in North America and beyond, focusing on operations, marketing and strategic positioning. The LIC holds an annual meeting each May and a marketing-focused meeting each fall, along with other topic-specific meetings during the year. For more information on the LIC, please visit http://www.loma.org/IndexPage-LIC.asp. About LIMRA International LIMRA International is a worldwide research, consulting and professional development organization that helps more than 800 insurance and financial services companies in 70 countries increase their marketing and distribution effectiveness. Visit LIMRA International at www.limra.com. About LOMA Established in 1924, with 1,200-plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial service industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA's Web site at www.loma.org.