Loma Linda University Partners With Larta Institute for Technology Marketing Program

Apr 10, 2008, 01:00 ET from Larta Institute

    LOS ANGELES, April 10 /PRNewswire/ -- The National Science Foundation
 (NSF) has awarded Loma Linda University a three-year Partnership for
 Innovation (PFI) grant of $593,978 to lead a consortium in developing an
 innovative model for marketing research discoveries from Southern
 California universities. Barry L. Taylor, Ph.D., Professor of Microbiology
 and Molecular Genetics, and former Vice President for Research Affairs,
 will lead the project with Rohit Shukla, CEO and founder of Larta
 Institute, the lead private partner in this award. Commenting on the award,
 Taylor said, "Loma Linda University will work closely with Larta Institute
 to develop a Larta concept that will enable universities to jointly market
 their discoveries by bundling related technologies from different
     Larta Institute (http://www.larta.org), a non-profit commercialization
 assistance corporation, pioneered the concept involved in the application
 to NSF. Speaking about the award, Shukla said, "While it is hard work to
 bundle technologies developed by multiple institutions, the approach is the
 right one for the world we live in." Larta founded Network T2
 (http://www.larta.org/networkt2.asp), in which the technology transfer
 offices from regional universities and research institutions work
 collaboratively to overcome challenges to technology commercialization.
     The title of the awarded project is "Inter-University Technology
 Bundling Project (IUTBP)." It builds on a pilot program called Virtual
 Bundling Agent developed by Larta between 2005 and 2007, in which related
 intellectual property from Network T2 members was pooled into bundles and
 then presented to the private sector. The pilot was supported by an award
 from the Ewing Marion Kauffman Foundation.
     The overall goal of IUTBP is to increase successfully transferred
 innovation coming from NT2 institutions by overcoming competitive issues,
 creating virtual bundles of compatible intellectual property from multiple
 NT2 sources and facilitating the transfer of those bundles to the
     The regional academic and research institutions participating in the
 program include Cal Poly Pomona, California Institute of Technology,
 California State University-San Bernardino, California State University-
 Fullerton, California State University-Los Angeles, Cedars-Sinai Medical
 Center, City of Hope, Claremont College's Keck Graduate Institute of
 Applied Life Science, Los Angeles Biomedical Research Institute, Pepperdine
 University, University of California-Irvine, University of California-Los
 Angeles, University of California-Riverside, University of California-San
 Diego, San Diego State University, University of California-Santa Barbara,
 University of California-Santa Cruz and University of Southern California.
     For more information about the NSF PFI Award, please contact Carol
 Grande, Director of Intellectual Property & Contacts, Loma Linda
 University, at 909-558-7184.
     For more information about Larta Institute, its programs and the
 Virtual Bundling Agent, please contact Constanza Pachon, Chief Operating
 Officer, at cpachon@larta.org or 213-538-1451.
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 visit http://www.ereleases.com.

SOURCE Larta Institute