LONDON, March 10 /PRNewswire/ -- MUMS living in the UK capital are among the least likely to receive flowers on Mother's Day.

Compared to the majority of towns and cities in Britain, research says London mothers are among the least appreciated by their children.

London came a lowly 56th in a national league table of locations where mums are likely to receive flowers. It was compiled by award-winning online florist Serenata Flowers.

The survey claims the luckiest mums live in York, followed closely by Norwich, Colchester and Cambridge.

But while Ipswich came rock bottom in 60th place, London also languished near the foot of the league table.

Peter Ahl, Managing Director of Serenata Flowers, said: "We looked back at our Mother's Day sales figures from previous years and examined which towns and cities were the most – and least – likely to receive flowers."

"We also took into account population sizes. It surprised us that London is near the bottom of the table, especially as the standard of living and salaries are traditionally higher in the capital."

Also ending up near the bottom of Serenata's league table is West Bromwich, Bradford and Blackpool.

Online florist Serenata Flowers specialises in sending flowers across London and the rest of Britain six days a week. The retailer is putting the final touches to preparations for one of its busiest weekends of the year and will deliver thousands of bouquets for Mother's Day across the UK.

The company has a wide range of flowers and bouquets, including Mother's Day lilies and many other Mother's Day flowers. Serenata delivers free and recently introduced an "avoid the school run" and Saturday morning delivery time slots.

Serenata also has two sister sites specialising in online wine and chocolate delivery – SerenataWines.com and SerenataChocolates.com.

For more information contact Serenata Flowers on 020 7100 5800 or email: pressoffice@serenataflowers.com

Serenata Commerce Ltd, Lakeside House, 1 Furzeground Way, Stockley Park, Heathrow, London, UB11 1BD

www.SerenataFlowers.com

SOURCE Serenata Commerce Ltd

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