LookSmart Announces Multi-Year Search Distribution Agreement with Lycos

Jul 09, 2003, 01:00 ET from LookSmart, Ltd.

    SAN FRANCISCO, July 9 /PRNewswire-FirstCall/ -- LookSmart
 (Nasdaq:   LOOK, ASX: LOK), a global leader in search, today announced a
 multi-year agreement with Terra Lycos (Nasdaq:   TRLY; Madrid Exchange: TRR),
 the largest global Internet network, for search distribution on Lycos, one of
 the top portals in the United States.
     As part of the agreement, LookSmart will provide its new high-relevance,
 high-value commercial search product to Lycos beginning late in the third
 quarter of 2003. LookSmart will become the primary provider of general Web
 search results for a large number of high-value commercial terms.  In
 addition, Lycos will have the option to resell LookSmart's LookListings(TM) to
 thousands of Lycos InSite(TM) customers, Lycos's successful paid inclusion and
 paid placement search engine marketing platform.
     "We're pleased that Lycos has chosen to become the first client for our
 new high-value commercial search product," said Jason Kellerman, chief
 executive officer of LookSmart. "For many commercial searches, LookSmart
 provides industry leading relevance, thanks to our unique combination of
 technology and professional editorial content. In order to maintain and extend
 our leadership in paid inclusion, we've invested in building a distribution
 product around these 'optimized results sets,' and are now beginning to see
 dividends from our investment.  We are very pleased to provide our advertising
 clients with access to Lycos' high quality users."
     "Lycos has a deep heritage in Search, and our continued investment in
 products, technology and partners is core to our strategy," said Tom Wilde,
 global manager of search services for Terra Lycos. "By integrating LookSmart's
 highly relevant commercial search listings into Lycos, we are demonstrating
 our commitment to providing the best search experience on the Internet."
     About LookSmart
     LookSmart is a leading provider of Internet search solutions and is the
 global leader in paid search inclusion. Combining award-winning technology,
 editorial expertise, and community-based initiatives, LookSmart provides users
 worldwide with highly relevant search results, while delivering targeted sales
 leads to online businesses. LookSmart search results are distributed through
 top portals and ISPs including Microsoft's MSN, About.com, Road Runner, Cox
 Interactive Media, InfoSpace, CNET and search services such as Inktomi.
 LookSmart is based in San Francisco, California, with offices in New York, Los
 Angeles, Detroit, Montreal, London, Tokyo, Melbourne and Sydney. For more
 information, visit www.LookSmart.com
     About Terra Lycos
     Terra Lycos is a global Internet group with a presence in 42 countries in
 19 languages. The group, which is the result of Terra Networks S.A.'s
 acquisition of Lycos, Inc. in October 2000, operates some of the most popular
 Web sites in the United States, Europe, Asia and Latin America, and is the
 largest access provider in Spain and Latin America.  The Terra Lycos network
 of sites includes Terra in 17 countries, Lycos in 25 countries, Angelfire.com,
 Atrea.com, Azeler.es, Direcciona.es, Educaterra.com, Emplaza.com,
 Gamesville.com, HotBot.com, Ifigenia.com, Invertia.com, Lycos Zone,
 Maptel.com, Matchmaker.com, Quote.com, RagingBull.com, Rumbo.com, Tripod.com,
 Uno-e.com and Wired News (Wired.com), and others. With headquarters in
 Barcelona and operating centers in Madrid, Boston and elsewhere, Terra Lycos
 is traded on the Madrid stock exchange (TRR) and the Nasdaq electronic market
 (TRLY). For more information, please visit our corporate Web site at
     NOTE:  Lycos(R) is a registered trademark of Carnegie Mellon University.
 All other product or service marks mentioned herein are those of Terra
 Networks, S.A., Lycos, Inc. or their respective owners. All rights reserved.
     Forward-Looking Statements
     This press release contains forward-looking statements based on our
 current expectations and projections about our industry, our products, and our
 management's beliefs and assumptions.  Words such as "will," "expects,"
 "intends," "plans," "believes," "may," and variations of these words or
 similar expressions are intended to identify forward-looking statements. In
 addition, any statements that refer to expectations, projections or other
 characterizations of future events or circumstances, including any underlying
 assumptions, are forward-looking statements. These statements are not
 guarantees of future performance and are subject to risks and uncertainties.
 Our actual results could differ from those expressed in these forward-looking
 statements for various reasons, such as the possibility that that unforeseen
 technical obstacles or low yield rates will delay or prevent the use of our
 search results by Lycos on the time frames indicated herein (or at all); the
 potential failure to establish an effective working relationship with Lycos
 and our other partners through the term of the agreement; the possibility that
 Lycos may elect not to resell LookListings to its customers in significant
 numbers; our potential inability to aggregate a large number of search queries
 from the Lycos sites and monetize those queries; and other risks outlined in
 our annual report on Form 10-K and quarterly reports on Form 10-Q filed with
 the Securities and Exchange Commission.
     CONTACT:  editorial, Michael Prichinello of RLM Public Relations, Inc.,
 +1-212-741-5106, ext. 14, or michael@rlmPR.com; or investors, Jennifer Jarman
 of the BlueShirt Group, +1-415-217-7722, or Jennifer@blueshirtgroup.com.

SOURCE LookSmart, Ltd.