Lord and Taylor Appoints Regional Public Relations Team
April Riccio, Judith S. Lederman, Karen Loeffler and Elizabeth Cooley to
Support the Store's Dynamic Re-Launch Initiative
NEW YORK, May 21 /PRNewswire/ -- LaVelle Olexa, Lord and Taylor's SVP, Advertising, Sales Promotion and Public Relations, announced today the appointment of a new Regional Public Relations Team. Another step toward the store's vigorous re-positioning, the team will be instrumental in the promotion of the brand in key markets when it is re-launched in September. It includes April Riccio, Director for the Washington, Boston and Midwest regions with Elizabeth Cooley directly in charge of the Chicago area, Judith Lederman for the Westchester County, Upstate New York and Connecticut stores and Karen Loeffler for those in Long Island. Additional appointments for other regions will be made shortly. In announcing the appointments, Olexa said: "I am excited to have sought out this exceptional group of seasoned public relations professionals to the Lord & Taylor team and to partner with them in the re-launch of our brand. Their extensive experience in promotion will strengthen all of our initiatives this Fall and their exceptional connections with groups, charities and non- profit organizations in their respective communities will make them outstanding ambassadors of Lord & Taylor as we move our store into the future." A leading Washington fashion retail figure, Riccio spent the last five years in Boston as Neiman Marcus' Public Relations and Fashion Presentations Director. She held the same position in Washington and at Saks Fifth Avenue, Jordan Marsh and John Wanamaker's, as well as the capital's own iconic stores, Garfinckel's and Woodward & Lothrop. Cooley, who will report to Riccio, brings to Lord & Taylor public relations and marketing experience in a variety of fields, including Felissimo, the retail division of the Museum of Modern Art, Chicago's Merchandise Mart Properties, Inc., The Merchandise Mart Design Center and the International Casual Furniture and Accessories Market, where she was the Marketing Director. Lederman joins the team after a two-year tenure as Editor-in-Chief of the The WAG, a prominent Westchester County publication. She also operated JSL Publicity and Marketing, her own public relations firm and was Vice President for Rubenstein and Associates in New York and Market Analyst for Consumer Reports Magazine. Loeffler held management positions at Tiffany & Co., St. John's and Saks, among other retailers. She was the Director of Client Services at the upscale Americana Manhasset shopping center, worked in the editorial staff at Conde Nast's Bride's Magazine and, most recently, was Director of Marketing Communications for The Maurer Foundation for Breast Health Education. Lord & Taylor is an upscale specialty department store with 47 stores in nine states and the District of Columbia. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor's is America's oldest department store and one of America's premier retailers.
SOURCE Lord and Taylor
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.