L'Oreal Hits the Road on National Tour to Educate and Inform Consumers on Skincare for Healthy Looking Skin at Any Age
NEW YORK, Feb. 17 /PRNewswire/ -- The world's largest beauty company will travel the U.S. to educate consumers about age-appropriate skincare with an unprecedented program, "L'Oreal Skincare Expertise on Tour." The tour kicks-off February 19 at the Northbrook Court Mall near Chicago and will travel to a different U.S. city each weekend (Saturday and Sunday during mall business hours) for 14 weeks, in a mall kiosk exhibit offering women one-on-one complimentary skincare consultations and information from L'Oreal's team of skincare experts. On tour, skin aestheticians will provide personal skin analysis, care and advice, samples and coupons. The tour is designed to educate women on understanding which skincare regimens are best for their individual needs and age, in order to maintain healthy skin through the years and maintain the health and vibrancy of skin at any age. According to Dr. Lydia Evans, a board-certified dermatologist and Consulting Dermatologist to L'Oreal, many women in their teens and twenties do not think about caring for or protecting their skin. "While young skin may be trouble-free and resilient, women don't realize that continuous exposure to the elements, like sun, wind and cold, will cause damage over time." L'Oreal hopes to educate and encourage women to begin a lifelong habit of thinking about and taking care of their skin. "Good skincare in this decade prepares skin to be in better shape in the next decade," says Dr. Evans. "It's important to establish good skincare habits that reflect skin's condition at a given age. Whether in their 20's or 50's, women need to learn to properly assess their skin, understand what products are appropriate, and tailor a care regimen to meet their individual needs." L'Oreal offers a unique portfolio of products including hair care, styling and color, cosmetics and fragrances, and skincare brands in over 150 countries. Investing more of its sales than any other beauty company in research and development, L'Oreal is committed to offering the latest in technology and innovation. Over 2000 chemists take nearly 10 years of research to develop L'Oreal products, and the company does not partake in animal testing. The slogan "Because You're Worth It" has come to symbolize the high-quality of L'Oreal's products and the pampering that its products impart on consumers. With spokespeople like Andie MacDowell, Virginie LeDoyen, Dayle Haddon, Vanessa Williams, and Claudia Schiffer, L'Oreal speaks to a variety of women worldwide. For more information on the tour and these products, consumers can visit http://www.lorealparis.com. TOUR SCHEDULE February 19, 20 Northbrook Court Mall Northbrook (Chicago), IL February 26, 27 Mayfair Mall Wauwatosa (Milwaukee), WI March 4, 5 Beachwood Place Beachwood (Cleveland), OH March 11, 12 Natick Mall Natick (Boston), MA March 18, 19 Tysons Corner Center McLean, VA March 25, 26 Wal-Mart Orlando, FL April 15, 16 Perimeter Mall Atlanta, GA May 6, 7 Grapevine Mills Grapevine (Dallas/Fort Worth), TX May 13, 14 Fiesta Mall Mesa (Phoenix), AZ May 20, 21 Glendale Galleria Glendale (Los Angeles), CA May 27, 28 Fashion Show Mall Las Vegas, NV June 3, 4 Park Meadows Mall Littleton (Denver), CO
More by this Source
Marc Speichert Named CMO Leader For The L'Oreal Group
Dec 02, 2013, 11:20 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.