L'Oreal Hits the Road on National Tour to Educate and Inform Consumers on Skincare for Healthy Looking Skin at Any Age

Feb 17, 2000, 00:00 ET from L'Oreal

    NEW YORK, Feb. 17 /PRNewswire/ -- The world's largest beauty company will
 travel the U.S. to educate consumers about age-appropriate skincare with an
 unprecedented program, "L'Oreal Skincare Expertise on Tour."  The tour
 kicks-off February 19 at the Northbrook Court Mall near Chicago and will
 travel to a different U.S. city each weekend (Saturday and Sunday during mall
 business hours) for 14 weeks, in a mall kiosk exhibit offering women
 one-on-one complimentary skincare consultations and information from L'Oreal's
 team of skincare experts.
     On tour, skin aestheticians will provide personal skin analysis, care and
 advice, samples and coupons.  The tour is designed to educate women on
 understanding which skincare regimens are best for their individual needs and
 age, in order to maintain healthy skin through the years and maintain the
 health and vibrancy of skin at any age.
     According to Dr. Lydia Evans, a board-certified dermatologist and
 Consulting Dermatologist to L'Oreal, many women in their teens and twenties do
 not think about caring for or protecting their skin.  "While young skin may be
 trouble-free and resilient, women don't realize that continuous exposure to
 the elements, like sun, wind and cold, will cause damage over time."
     L'Oreal hopes to educate and encourage women to begin a lifelong habit of
 thinking about and taking care of their skin.  "Good skincare in this decade
 prepares skin to be in better shape in the next decade," says Dr. Evans.
 "It's important to establish good skincare habits that reflect skin's
 condition at a given age. Whether in their 20's or 50's, women need to learn
 to properly assess their skin, understand what products are appropriate, and
 tailor a care regimen to meet their individual needs."
     L'Oreal offers a unique portfolio of products including hair care, styling
 and color, cosmetics and fragrances, and skincare brands in over 150
 countries.  Investing more of its sales than any other beauty company in
 research and development, L'Oreal is committed to offering the latest in
 technology and innovation. Over 2000 chemists take nearly 10 years of research
 to develop L'Oreal products, and the company does not partake in animal
 testing.  The slogan "Because You're Worth It" has come to symbolize the
 high-quality of L'Oreal's products and the pampering that its products impart
 on consumers.  With spokespeople like Andie MacDowell, Virginie LeDoyen, Dayle
 Haddon, Vanessa Williams, and Claudia Schiffer, L'Oreal speaks to a variety of
 women worldwide. For more information on the tour and these products,
 consumers can visit http://www.lorealparis.com.
                                 TOUR SCHEDULE
     February 19, 20  Northbrook Court Mall   Northbrook (Chicago), IL
     February 26, 27  Mayfair Mall            Wauwatosa (Milwaukee), WI
     March 4, 5       Beachwood Place         Beachwood (Cleveland), OH
     March 11, 12     Natick Mall             Natick (Boston), MA
     March 18, 19     Tysons Corner Center    McLean, VA
     March 25, 26     Wal-Mart                Orlando, FL
     April 15, 16     Perimeter Mall          Atlanta, GA
     May 6, 7         Grapevine Mills         Grapevine (Dallas/Fort Worth), TX
     May 13, 14       Fiesta Mall             Mesa (Phoenix), AZ
     May 20, 21       Glendale Galleria       Glendale (Los Angeles), CA
     May 27, 28       Fashion Show Mall       Las Vegas, NV
     June 3, 4        Park Meadows Mall       Littleton (Denver), CO