NEW YORK, Feb. 17 /PRNewswire/ -- The world's largest beauty company will
travel the U.S. to educate consumers about age-appropriate skincare with an
unprecedented program, "L'Oreal Skincare Expertise on Tour." The tour
kicks-off February 19 at the Northbrook Court Mall near Chicago and will
travel to a different U.S. city each weekend (Saturday and Sunday during mall
business hours) for 14 weeks, in a mall kiosk exhibit offering women
one-on-one complimentary skincare consultations and information from L'Oreal's
team of skincare experts.
On tour, skin aestheticians will provide personal skin analysis, care and
advice, samples and coupons. The tour is designed to educate women on
understanding which skincare regimens are best for their individual needs and
age, in order to maintain healthy skin through the years and maintain the
health and vibrancy of skin at any age.
According to Dr. Lydia Evans, a board-certified dermatologist and
Consulting Dermatologist to L'Oreal, many women in their teens and twenties do
not think about caring for or protecting their skin. "While young skin may be
trouble-free and resilient, women don't realize that continuous exposure to
the elements, like sun, wind and cold, will cause damage over time."
L'Oreal hopes to educate and encourage women to begin a lifelong habit of
thinking about and taking care of their skin. "Good skincare in this decade
prepares skin to be in better shape in the next decade," says Dr. Evans.
"It's important to establish good skincare habits that reflect skin's
condition at a given age. Whether in their 20's or 50's, women need to learn
to properly assess their skin, understand what products are appropriate, and
tailor a care regimen to meet their individual needs."
L'Oreal offers a unique portfolio of products including hair care, styling
and color, cosmetics and fragrances, and skincare brands in over 150
countries. Investing more of its sales than any other beauty company in
research and development, L'Oreal is committed to offering the latest in
technology and innovation. Over 2000 chemists take nearly 10 years of research
to develop L'Oreal products, and the company does not partake in animal
testing. The slogan "Because You're Worth It" has come to symbolize the
high-quality of L'Oreal's products and the pampering that its products impart
on consumers. With spokespeople like Andie MacDowell, Virginie LeDoyen, Dayle
Haddon, Vanessa Williams, and Claudia Schiffer, L'Oreal speaks to a variety of
women worldwide. For more information on the tour and these products,
consumers can visit http://www.lorealparis.com.
February 19, 20 Northbrook Court Mall Northbrook (Chicago), IL
February 26, 27 Mayfair Mall Wauwatosa (Milwaukee), WI
March 4, 5 Beachwood Place Beachwood (Cleveland), OH
March 11, 12 Natick Mall Natick (Boston), MA
March 18, 19 Tysons Corner Center McLean, VA
March 25, 26 Wal-Mart Orlando, FL
April 15, 16 Perimeter Mall Atlanta, GA
May 6, 7 Grapevine Mills Grapevine (Dallas/Fort Worth), TX
May 13, 14 Fiesta Mall Mesa (Phoenix), AZ
May 20, 21 Glendale Galleria Glendale (Los Angeles), CA
May 27, 28 Fashion Show Mall Las Vegas, NV
June 3, 4 Park Meadows Mall Littleton (Denver), CO