L'Oreal Sponsors Jackie Kennedy Exhibit in Boston

Beauty, Etiquette, and All Things French Inspires Sponsorship

Nov 13, 2001, 00:00 ET from L'Oreal

    BOSTON, Nov. 13 /PRNewswire/ -- "Jacqueline Kennedy:  The White House
 Years -- Selections from the John F. Kennedy Library and Museum" officially
 opened to the public in Boston on September 15th at the John F. Kennedy
 Library and Museum.  The exhibition is made possible in part through the
 continued support of L'Oreal, the world's leading beauty company.
     The retrospective includes 80 original costumes worn by Mrs. Kennedy on
 state visits around the world, to inaugural festivities, and at the White
 House itself, as well as documents, film, photographs, and objects associated
 with her accomplishments as First Lady, including restoration of the White
 House, support of the arts, historic preservation, and traveling ambassador
     The sponsorship of this exhibition was simply a natural fit for L'Oreal.
 The Paris based company, founded in 1907 by chemist Eugene Schuller, has built
 its leadership position worldwide through the manufacture and distribution of
 a prestigious brand portfolio that includes L'Oreal Paris, Kiehl's Since 1851,
 Maybelline, Redken 5th Avenue, Soft Sheen Carson, Helena Rubinstein, as well
 as Lancome, the brand that launched the concept of French elegance and beauty
 in U.S. department stores the same decade that saw Mrs. Kennedy assume the
 role of First Lady.
     "Jacqueline Bouvier Kennedy had a very special bond with the French," says
 Guy Peyrelongue, L'Oreal's outgoing President and CEO.  "Perhaps the reasons
 why the French were so charmed by the former First Lady was her French
 ancestry, her impeccable command of the language and more importantly her warm
 and friendly relationship with then French President Charles de Gaulle.  This
 relationship has since been credited with helping to renew French-American
     "Mrs. Kennedy had a unique understanding of how she could use her public
 image to help express, without uttering a word, ideas that were important to
 her.  Her style helped enhance the image of JFK's presidency, playing a role
 in shaping the way the world saw and responded to America.  L'Oreal is a
 company that understands, as Mrs. Kennedy did, the power and significance of
 style and beauty," explains Peyrelongue.
     The Jacqueline Kennedy exhibit runs through February 28, 2002.  For more
 information on the exhibit, please visit www.jfklibrary.org.
     About L'Oreal (www.LOrealusa.com)
     L'Oreal, with worldwide headquarters in Paris and U.S. headquarters in New
 York City, has consolidated sales of 12.7 billion euros.  With 283
 subsidiaries in more than 150 countries, and 46 plants worldwide, L'Oreal
 employs more than 48,000 people; over 2500 of them working in cosmetics and
 dermatological research.  It is the leading investor in beauty research and
 development with an investment of over 380 million euros in 2000 and has over
 420 patents registered.  L'Oreal Group companies manufacture and market such
 well known brands as, L'Oreal Paris, Lancome, Maybelline, Garnier, Redken 5th
 Ave NYC, Soft Sheen/Carson, Kiehl's Since 1851, Matrix Essentials, La Roche-
 Posay, Ralph Lauren Fragrances, Giorgio Armani Parfums, Biotherm and Helena
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