L'Oreal Sponsors Jackie Kennedy Exhibit in Boston
Beauty, Etiquette, and All Things French Inspires Sponsorship
BOSTON, Nov. 13 /PRNewswire/ -- "Jacqueline Kennedy: The White House Years -- Selections from the John F. Kennedy Library and Museum" officially opened to the public in Boston on September 15th at the John F. Kennedy Library and Museum. The exhibition is made possible in part through the continued support of L'Oreal, the world's leading beauty company. The retrospective includes 80 original costumes worn by Mrs. Kennedy on state visits around the world, to inaugural festivities, and at the White House itself, as well as documents, film, photographs, and objects associated with her accomplishments as First Lady, including restoration of the White House, support of the arts, historic preservation, and traveling ambassador work. The sponsorship of this exhibition was simply a natural fit for L'Oreal. The Paris based company, founded in 1907 by chemist Eugene Schuller, has built its leadership position worldwide through the manufacture and distribution of a prestigious brand portfolio that includes L'Oreal Paris, Kiehl's Since 1851, Maybelline, Redken 5th Avenue, Soft Sheen Carson, Helena Rubinstein, as well as Lancome, the brand that launched the concept of French elegance and beauty in U.S. department stores the same decade that saw Mrs. Kennedy assume the role of First Lady. "Jacqueline Bouvier Kennedy had a very special bond with the French," says Guy Peyrelongue, L'Oreal's outgoing President and CEO. "Perhaps the reasons why the French were so charmed by the former First Lady was her French ancestry, her impeccable command of the language and more importantly her warm and friendly relationship with then French President Charles de Gaulle. This relationship has since been credited with helping to renew French-American relations." "Mrs. Kennedy had a unique understanding of how she could use her public image to help express, without uttering a word, ideas that were important to her. Her style helped enhance the image of JFK's presidency, playing a role in shaping the way the world saw and responded to America. L'Oreal is a company that understands, as Mrs. Kennedy did, the power and significance of style and beauty," explains Peyrelongue. The Jacqueline Kennedy exhibit runs through February 28, 2002. For more information on the exhibit, please visit www.jfklibrary.org. About L'Oreal (www.LOrealusa.com) L'Oreal, with worldwide headquarters in Paris and U.S. headquarters in New York City, has consolidated sales of 12.7 billion euros. With 283 subsidiaries in more than 150 countries, and 46 plants worldwide, L'Oreal employs more than 48,000 people; over 2500 of them working in cosmetics and dermatological research. It is the leading investor in beauty research and development with an investment of over 380 million euros in 2000 and has over 420 patents registered. L'Oreal Group companies manufacture and market such well known brands as, L'Oreal Paris, Lancome, Maybelline, Garnier, Redken 5th Ave NYC, Soft Sheen/Carson, Kiehl's Since 1851, Matrix Essentials, La Roche- Posay, Ralph Lauren Fragrances, Giorgio Armani Parfums, Biotherm and Helena Rubinstein. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X44538386
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