L'Oreal USA Statement on FTC Agreement

NEW YORK, June 30, 2014 /PRNewswire/ -- L'Oreal USA and the Federal Trade Commission have reached an agreement that will end an inquiry regarding certain advertising claims that were discontinued some time ago. The proposed agreement imposes no monetary penalties and expressly states that L'Oreal USA does not admit any improper advertising practices. The agreement approved today by the Commission is subject to a 30-day public comment period and final approval by the Commission.

L'Oreal USA Chief Communications Officer Kristina Schake released the following statement:

"L'Oreal USA's recent agreement with the Federal Trade Commission dealt with a limited number of advertising claims the company made for two of its many skincare product lines: Youth Code from the L'Oreal Paris brand and Genifique from the Lancome brand. The claims at issue in this agreement have not been used for some time now, as the company constantly refreshes its advertising. The safety, quality and effectiveness of the company's products were never in question. Going forward, L'Oreal USA will continue to serve its customers through industry-leading research, scientific innovation and responsible advertising as it has for the last 60 years."

L'OREAL USA
L'Oreal USA is the largest subsidiary of the L'Oreal Group, the worldwide leader in beauty. L'Oreal USA manages a portfolio of 28 iconic global beauty brands, including Clarisonic, Essie Cosmetics, Garnier, Giorgio Armani Beauty, Kerastase, Kiehl's, Lancome, L'Oreal Paris, Maybelline New York, Redken, Soft-Sheen Carson, Urban Decay and Yves Saint Laurent Beaute. In addition to corporate headquarters in New York City, L'Oreal USA has Research & Innovation and Manufacturing & Distribution facilities across seven other states including Arkansas, Illinois, Kentucky, New Jersey, Ohio, Texas and Washington with a workforce of more than 10,000 employees. For more information, visit www.LorealUSA.com or follow on Twitter @LOrealUSACorp.

SOURCE L'Oreal USA



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