2014

L'Oreal USA Subsidiary Wins Trademark Infringement Lawsuit

    NEW YORK, Feb. 5 /PRNewswire/ -- A federal court jury in Los Angeles has
 found that Physicians Formula has intentionally infringed the QUICK-FIX
 trademark owned by L'Oreal USA's subsidiary Dermablend(R). Dermablend and
 Physicians Formula both sell competing concealer cosmetics, and Dermablend has
 owned the QUICK-FIX trademark since 1989. Physicians Formula had been using
 "QUICK-FIX" on the packaging and advertising for two of its competing brands.
     Following the jury's verdict, U.S. District Judge Christine Snyder
 verbally ordered Physicians Formula to stop selling products bearing
 "QUICK-FIX" pending the issuance of a written permanent injunction, and will
 rule on Dermablend's applications for damages and attorney's fees.
     "We are gratified by the jury's finding of intentional infringement," said
 Dermablend's President, Timothy Hogan. "The QUICK-FIX trademark is one of our
 most important assets, and we are very diligent in protecting it. We are
 confident that the jury's verdict will send a message to our competitors that
 Dermablend will vigorously enforce its intellectual property rights."
 
 

SOURCE L'Oreal

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