Los Angeles Avengers Increase Fans in the Stands for Home Games Using StratBridge's StratTix

Team becomes first Arena Football League franchise to use StratTix data

analytics to increase ticket revenues



May 29, 2007, 01:00 ET from StratBridge

    BOSTON, Mass., May 29 /PRNewswire/ -- The Los Angeles Avengers, one of
 the hottest teams in the Western Division of the Arena Football
 League(AFL), are increasing home game ticket sales and revenues with
 StratBridge's StratTix ticket analysis software.
     The Avengers are the first AFL team to adopt StratTix. Unlike National
 Football League (NFL) games, AFL games are played exclusively indoors,
 featuring eight-man teams competing at a faster pace and often with higher
 scores. The Avengers will use the software to cull ticket information from
 a variety of sources to gain a real-time view of ticket inventories and
 trends prior to each home game, which will help the sales team develop
 strategies on the fly to maximize revenue.
     "Avengers fans love the sport, love the team, and love to make
 themselves heard at home games," said Avengers Vice President of Sales Matt
 Wikstrom. "StratTix gives us the real-time information we need to make
 smart decisions that increase the fan base, our ninth man, at home games."
     StratTix provides Avengers' sales staff with a graphical representation
 of the Staples Center, the Avengers' home stadium, that lets them drill
 down to individual seat sales information showing available and sold
 seating in just two mouse clicks. Wikstrom and his colleagues can now see
 previously hidden ticket purchase patterns and trends within one game, a
 series or the entire season; track the impact marketing campaigns such as
 advertising, promotions and direct mail have on sales; and monitor effects
 of price changes on sales both visually and quantitatively.
     "Arena football fans are extremely passionate," said StratBridge
 Founder and CEO Matthew Marolda. "The Avengers are a relatively new team
 with a great record, having advanced to the playoffs in four of the past
 five seasons. StratTix helps sales staff keep those fans cheering for their
 team in increasing numbers."
     About Los Angeles Avengers
     The Los Angeles Avengers, one of the Arena Football League's premier
 franchises, has distinguished itself as a proud partner in the Southern
 California community ever since its first season in 2000. Under the
 direction of head coach Ed Hodgkiss, the Avengers have advanced to the AFL
 playoffs in four of their past five seasons and captured their first
 Western Division championship in 2005. Equally effective off the field, the
 Avengers ventured out into local communities more than 300 times in 2006,
 visiting hospitals, schools, missions and community events. The Avengers
 are owned by Casey Wasserman and operated under the Wasserman Media Group
 umbrella. For more information about the Avengers, call 1-888-AVENGERS. For
 more information about Wasserman Media Group, visit www.wmgllc.com.
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 www.stratbridge.com.
 
 

SOURCE StratBridge
    BOSTON, Mass., May 29 /PRNewswire/ -- The Los Angeles Avengers, one of
 the hottest teams in the Western Division of the Arena Football
 League(AFL), are increasing home game ticket sales and revenues with
 StratBridge's StratTix ticket analysis software.
     The Avengers are the first AFL team to adopt StratTix. Unlike National
 Football League (NFL) games, AFL games are played exclusively indoors,
 featuring eight-man teams competing at a faster pace and often with higher
 scores. The Avengers will use the software to cull ticket information from
 a variety of sources to gain a real-time view of ticket inventories and
 trends prior to each home game, which will help the sales team develop
 strategies on the fly to maximize revenue.
     "Avengers fans love the sport, love the team, and love to make
 themselves heard at home games," said Avengers Vice President of Sales Matt
 Wikstrom. "StratTix gives us the real-time information we need to make
 smart decisions that increase the fan base, our ninth man, at home games."
     StratTix provides Avengers' sales staff with a graphical representation
 of the Staples Center, the Avengers' home stadium, that lets them drill
 down to individual seat sales information showing available and sold
 seating in just two mouse clicks. Wikstrom and his colleagues can now see
 previously hidden ticket purchase patterns and trends within one game, a
 series or the entire season; track the impact marketing campaigns such as
 advertising, promotions and direct mail have on sales; and monitor effects
 of price changes on sales both visually and quantitatively.
     "Arena football fans are extremely passionate," said StratBridge
 Founder and CEO Matthew Marolda. "The Avengers are a relatively new team
 with a great record, having advanced to the playoffs in four of the past
 five seasons. StratTix helps sales staff keep those fans cheering for their
 team in increasing numbers."
     About Los Angeles Avengers
     The Los Angeles Avengers, one of the Arena Football League's premier
 franchises, has distinguished itself as a proud partner in the Southern
 California community ever since its first season in 2000. Under the
 direction of head coach Ed Hodgkiss, the Avengers have advanced to the AFL
 playoffs in four of their past five seasons and captured their first
 Western Division championship in 2005. Equally effective off the field, the
 Avengers ventured out into local communities more than 300 times in 2006,
 visiting hospitals, schools, missions and community events. The Avengers
 are owned by Casey Wasserman and operated under the Wasserman Media Group
 umbrella. For more information about the Avengers, call 1-888-AVENGERS. For
 more information about Wasserman Media Group, visit www.wmgllc.com.
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 www.stratbridge.com.
 
 SOURCE StratBridge