Los Angeles Galaxy Uses StratTix Ticket Analysis Software to Increase Home Game Ticket Revenues

Galaxy is first Major League Soccer team to adopt StratTix to see

up-to-the- minute sales info



Jul 10, 2007, 01:00 ET from StratBridge

    BOSTON, July 10 /PRNewswire/ -- The Los Angeles Galaxy, two-time
 winners of the Major League Soccer (MLS) Cup, is the first team in the
 league to use StratBridge's StratTix ticket analysis software to maximize
 ticket sales throughout the season.
     Team President and General Manager Alexi Lalas, a former star on the
 U.S. national team and in MLS, uses StratTix to see up-to-the-minute
 information about sold and available seating. The software allows Lalas and
 his sales staff to cull ticket information from a variety of sources to
 gain a real-time view of ticket inventories via a graphical representation
 of the Home Depot Center. With just a couple of mouseclicks, the team can
 identify previously hidden ticket purchase patterns and trends within a
 single game or the entire season; track the impact marketing campaigns such
 as advertising, promotions and direct mail have on sales; and monitor the
 effects of price changes on sales both visually and quantitatively.
     "We have a passion for the game of soccer, but there is a science to
 selling tickets," said Lalas. "The visual ability of StratTix is wonderful.
 StratTix gives us better understanding of where we are and where we're
 going, which is important, especially this season with international star
 David Beckham joining our team. StratTix tells me everything I need to know
 about our fans - who they are, where they're sitting, and their buying
 patterns at the game. This helps us develop more creative promotions to
 ensure increased ticket sales."
     StratTix is already widely used in the National Basketball Association
 (NBA), Major League Baseball (MLB), the National Hockey League (NHL) and
 the Arena Football League (AFL).
     "Though its popularity has grown steadily since its first season 12
 years ago, Major League Soccer is still in its infancy as an efficient
 business operation," said StratBridge Founder and CEO Matthew Marolda.
 "Alexi Lalas is an icon in U.S. soccer, but he also has the business savvy
 to take advantage of the opportunity before him to maximize ticket sales
 and increase the team's bottom line."
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 http://www.stratbridge.com .
 
 

SOURCE StratBridge
    BOSTON, July 10 /PRNewswire/ -- The Los Angeles Galaxy, two-time
 winners of the Major League Soccer (MLS) Cup, is the first team in the
 league to use StratBridge's StratTix ticket analysis software to maximize
 ticket sales throughout the season.
     Team President and General Manager Alexi Lalas, a former star on the
 U.S. national team and in MLS, uses StratTix to see up-to-the-minute
 information about sold and available seating. The software allows Lalas and
 his sales staff to cull ticket information from a variety of sources to
 gain a real-time view of ticket inventories via a graphical representation
 of the Home Depot Center. With just a couple of mouseclicks, the team can
 identify previously hidden ticket purchase patterns and trends within a
 single game or the entire season; track the impact marketing campaigns such
 as advertising, promotions and direct mail have on sales; and monitor the
 effects of price changes on sales both visually and quantitatively.
     "We have a passion for the game of soccer, but there is a science to
 selling tickets," said Lalas. "The visual ability of StratTix is wonderful.
 StratTix gives us better understanding of where we are and where we're
 going, which is important, especially this season with international star
 David Beckham joining our team. StratTix tells me everything I need to know
 about our fans - who they are, where they're sitting, and their buying
 patterns at the game. This helps us develop more creative promotions to
 ensure increased ticket sales."
     StratTix is already widely used in the National Basketball Association
 (NBA), Major League Baseball (MLB), the National Hockey League (NHL) and
 the Arena Football League (AFL).
     "Though its popularity has grown steadily since its first season 12
 years ago, Major League Soccer is still in its infancy as an efficient
 business operation," said StratBridge Founder and CEO Matthew Marolda.
 "Alexi Lalas is an icon in U.S. soccer, but he also has the business savvy
 to take advantage of the opportunity before him to maximize ticket sales
 and increase the team's bottom line."
     About StratBridge
     Cambridge, Mass.-based StratBridge provides instant analytics software
 that enables business people to perform exhaustive diligence research at
 the touch of a button. StratBridge.net is a Web-native system that
 seamlessly extracts data from internal and external sources, regardless of
 format, and visually renders it in Internet browsers and Microsoft Office
 applications. A variety of customers, including professional sports
 franchises, institutional and individual investors, consultants and
 business leaders, use the software to quickly understand complex data
 patterns. For more information, visit the company's Web site at
 http://www.stratbridge.com .
 
 SOURCE StratBridge