Lotame Receives Multi-Million Dollar Series A Financing in a Round Led by Battery Ventures UNVEILS THE MOST CUSTOMIZABLE TARGETING TOOLS AND ADVANCED MONETIZATION

TECHNIQUES WITHIN SOCIAL MEDIA



    NEW YORK, Feb. 11 /PRNewswire/ -- Earlier today, Lotame Solutions
 closed a multi- million dollar Series A round of financing led by Battery
 Ventures, with participation from existing investors Hillcrest Management
 and Betaworks. Lotame is a company that focuses on providing the most
 advanced revenue solutions exclusively within social media. It aggregates
 intelligence across multiple social networking sites, which allows
 advertisers to build the most targeted and customizable audiences, and
 gives publishers the ability to monetize their inventory more effectively
 to garner higher streams of revenue.
 
     The success of online advertising can no longer be measured by simple
 click-thru rates and conversions. Behavioral targeting has become the new
 industry standard, however, most of the tools available were created for
 static publishers and are not effective for the evolving world of user-
 generated content. Lotame is changing the game with its cutting-edge Crowd
 Control Technology. It optimizes behavioral targeting by capturing
 previously unavailable data based on engagement, which is inherent to
 social media. This data intelligence, coupled with a completely
 customizable audience that is re-targetable for future campaigns, places
 Lotame at the forefront of the industry.
 
     "We are in a unique position because we deal exclusively with social
 media, and our business model is based on being an aggregator of
 intelligence across multiple social networks," said Andrew Monfried,
 Founder & CEO of Lotame. "We differ from others in the industry because we
 share all of our data and knowledge with our clients before, during, and
 after we deliver campaigns. Lotame prides itself on making our clients
 smarter. This approach allows our advertisers to maximize ad spend and ROI,
 while allowing our publishers the opportunity to convert remnant inventory
 into premium inventory."
 
     "The depth of information and knowledge Lotame can provide, offer
 insights never available before," said Taylor Valentine, Account Group
 Supervisor, Horizon Interactive. "They have the ability to create and
 customize campaigns which truly drive results for clients."
 
     "Lotame has a unique business model, offering clients a sophisticated
 way of managing inventory strategically to help monetize your social
 network," said Cyril Zimmermann, CEO of Hi-Media Group which owns Fotolog,
 the largest publicly-owned social media network.
 
     Roger Lee and Satya Patel, both of Battery Ventures, will become
 Lotame's newest board members.
 
     "Social media is growing at a rapid rate, and we are excited to be
 partnering with a company that we feel is leading the industry with the
 most advanced means of targeting and monetization," said Battery's Patel,
 who spent a number of years in product management for Google's AdSense as
 well as at DoubleClick. "The Lotame team has the pedigree, vision and
 technology to help advertisers and publishers harness the true potential
 user-generated content has to offer."
 
     About Lotame
 
     As the premier aggregator of intelligence within social media, Lotame's
 goal is to make our clients more knowledgeable about how to effectively
 target and monetize user-generated content. Our advanced technology allows
 our partners to build the most targeted and customizable audiences
 available in the industry, while our business model focuses on providing
 them with the highest stream of monthly revenue.
 
     Lotame was founded by seasoned Internet advertising executives from
 Advetrtising.com and Yahoo, and has offices in New York and Maryland. For
 more information please visit www.lotame.com.
 
     About Battery Ventures
 
     Since 1983, Battery has been investing in technology and innovation
 worldwide. The firm partners with entrepreneurs and management teams across
 technology sectors, geographies and stages of a company's life, from
 start-up and expansion financing, to growth equity and buyouts.
 
     Battery has supported many breakthrough companies around the world,
 including: Akamai Technologies, Cbeyond, LIFFE (acquired by EuroNext),
 Neoteris (acquired by Netscreen) and Omniture. Its current Internet and
 Digital Media portfolio includes Bazaarvoice, Freewheel Media, Spot Runner,
 Trial Pay and World Golf Tour.
 
     From offices in Boston, Silicon Valley and Israel, Battery manages
 nearly $3 billion in committed capital, including its current fund of $750
 million. For more information on the firm and its clean tech portfolio,
 visit www.battery.com.
 
     About Betaworks
 
     Betaworks is an operating and investing company that focuses
 exclusively on web based media, data services and revenue technologies. The
 company was founded by John Borthwick and Andrew Weissman, and is
 headquartered in New York City. For more information please visit
 www.betaworks.com.
 
     About Hillcrest Management
 
     Hillcrest Management, LLC is a private investment organization that
 invests its own money and resources into local, national, and international
 businesses. In business since 2006, Hillcrest is passionate about the
 companies we invest in. We work closely with our portfolio businesses on
 the business plan execution, modeling and planning, and in the assignment
 of management professionals and specialized resources for each business
 niche. For more information please visit www.hillcm.com.
 
 
 

SOURCE Lotame

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