NEW YORK, Feb. 11 /PRNewswire/ -- Earlier today, Lotame Solutions
closed a multi- million dollar Series A round of financing led by Battery
Ventures, with participation from existing investors Hillcrest Management
and Betaworks. Lotame is a company that focuses on providing the most
advanced revenue solutions exclusively within social media. It aggregates
intelligence across multiple social networking sites, which allows
advertisers to build the most targeted and customizable audiences, and
gives publishers the ability to monetize their inventory more effectively
to garner higher streams of revenue.
The success of online advertising can no longer be measured by simple
click-thru rates and conversions. Behavioral targeting has become the new
industry standard, however, most of the tools available were created for
static publishers and are not effective for the evolving world of user-
generated content. Lotame is changing the game with its cutting-edge Crowd
Control Technology. It optimizes behavioral targeting by capturing
previously unavailable data based on engagement, which is inherent to
social media. This data intelligence, coupled with a completely
customizable audience that is re-targetable for future campaigns, places
Lotame at the forefront of the industry.
"We are in a unique position because we deal exclusively with social
media, and our business model is based on being an aggregator of
intelligence across multiple social networks," said Andrew Monfried,
Founder & CEO of Lotame. "We differ from others in the industry because we
share all of our data and knowledge with our clients before, during, and
after we deliver campaigns. Lotame prides itself on making our clients
smarter. This approach allows our advertisers to maximize ad spend and ROI,
while allowing our publishers the opportunity to convert remnant inventory
into premium inventory."
"The depth of information and knowledge Lotame can provide, offer
insights never available before," said Taylor Valentine, Account Group
Supervisor, Horizon Interactive. "They have the ability to create and
customize campaigns which truly drive results for clients."
"Lotame has a unique business model, offering clients a sophisticated
way of managing inventory strategically to help monetize your social
network," said Cyril Zimmermann, CEO of Hi-Media Group which owns Fotolog,
the largest publicly-owned social media network.
Roger Lee and Satya Patel, both of Battery Ventures, will become
Lotame's newest board members.
"Social media is growing at a rapid rate, and we are excited to be
partnering with a company that we feel is leading the industry with the
most advanced means of targeting and monetization," said Battery's Patel,
who spent a number of years in product management for Google's AdSense as
well as at DoubleClick. "The Lotame team has the pedigree, vision and
technology to help advertisers and publishers harness the true potential
user-generated content has to offer."
As the premier aggregator of intelligence within social media, Lotame's
goal is to make our clients more knowledgeable about how to effectively
target and monetize user-generated content. Our advanced technology allows
our partners to build the most targeted and customizable audiences
available in the industry, while our business model focuses on providing
them with the highest stream of monthly revenue.
Lotame was founded by seasoned Internet advertising executives from
Advetrtising.com and Yahoo, and has offices in New York and Maryland. For
more information please visit www.lotame.com.
About Battery Ventures
Since 1983, Battery has been investing in technology and innovation
worldwide. The firm partners with entrepreneurs and management teams across
technology sectors, geographies and stages of a company's life, from
start-up and expansion financing, to growth equity and buyouts.
Battery has supported many breakthrough companies around the world,
including: Akamai Technologies, Cbeyond, LIFFE (acquired by EuroNext),
Neoteris (acquired by Netscreen) and Omniture. Its current Internet and
Digital Media portfolio includes Bazaarvoice, Freewheel Media, Spot Runner,
Trial Pay and World Golf Tour.
From offices in Boston, Silicon Valley and Israel, Battery manages
nearly $3 billion in committed capital, including its current fund of $750
million. For more information on the firm and its clean tech portfolio,
Betaworks is an operating and investing company that focuses
exclusively on web based media, data services and revenue technologies. The
company was founded by John Borthwick and Andrew Weissman, and is
headquartered in New York City. For more information please visit
About Hillcrest Management
Hillcrest Management, LLC is a private investment organization that
invests its own money and resources into local, national, and international
businesses. In business since 2006, Hillcrest is passionate about the
companies we invest in. We work closely with our portfolio businesses on
the business plan execution, modeling and planning, and in the assignment
of management professionals and specialized resources for each business
niche. For more information please visit www.hillcm.com.