Lovely & Delicious(TM) Enterprises Expands to a Full-service Brand Marketing Firm for Food and Lifestyle Categories

ATLANTA, April 12 /PRNewswire/ -- Lovely & Delicious Enterprises, the food & lifestyle brand marketing consultancy created by eating and living expert Chadwick Boyd, today announced it has expanded its offerings to become a full service brand marketing firm for the food and lifestyle business categories.

"We are very excited to grow our capabilities beyond the brand strategy and publicity services that were the pillars of our consultancy business," says Boyd. "It's a natural next step for us to offer both strategic brand counsel and tactical brand applications because it elevates the ROI we have historically provided our clients."

This move positions Lovely & Delicious Enterprises to serve medium-sized and national / global brands. The company is now able to develop brand strategies and execute the brand rollout that clients require to quickly capture market share, which is especially important in today's business climate.

In addition to the brand strategy, business plan development, and marketing campaign and partnership management services, Lovely & Delicious Enterprises now provides:

• Interactive design, content development & Web management
• Social media strategy development and execution
• Search marketing and search engine optimization
• Advertising and direct marketing campaigns
• Collateral and book design
• Packaging design
• Television, radio and new media production
• Mobile marketing services
• Media planning and buying for both traditional and interactive media
• Merchandising strategies & in-store POP displays
• Market research & trend spotting

"Given the current economic state, we believe offering our particular expertise in the food & lifestyle industries along with a breadth of high quality brand marketing services gives incomparable value. We look forward to sharing these resources with many emerging and established food & lifestyle brands and contributing to their growth," added Boyd.

Lovely & Delicious Enterprises is an outgrowth of Boyd's personal passions and professional dedication for creating and sharing things that help consumers eat and live well. Boyd is a 17-year brand communications executive and national lifestyle authority with a proven track record of working with some of America's most recognized and established celebrity chefs, food industry leaders, and entertainment and publishing networks.

Under his leadership, Boyd has created and managed brand strategies, products and marketing campaigns for Food Network star Tyler Florence, Bella Cucina Artful Food, California Pizza Kitchen, Stouffer's, Gap, Popeyes, Mission Foods, Random House and Discovery. Boyd is frequently quoted in the Miami Herald, Atlanta Journal-Constitution, the Chicago Tribune and in food, living and branding journals. He also contributes to Fox and NBC News and is a correspondent for the new culinary lifestyle Web radio show, Join Us at the Table. Boyd has been regularly recognized in the business community, most recently by Georgia Trend as one of Georgia's Best & Brightest 40 Under 40.

About Lovely & Delicious(TM) Enterprises, Inc.

Lovely & Delicious Enterprises Inc. is a full service food & lifestyle brand marketing firm committed to creating and sharing experiences centered around great food, gifted storytelling, better living and business excellence. It is the brainchild of Chadwick Boyd, a 17-year brand communications executive known for creating communications strategies and programs for some of the country's most beloved and respected consumer brands and lifestyle experts. Lovely & Delicious specializes in the areas of specialty food, celebrity chefs, design, fashion, retail, entertainment, publishing and media.

For more information on Lovely & Delicious Enterprises, visit www.lovelyanddelicious.com or call 404.606.0611.

SOURCE Lovely & Delicious Enterprises