2014

Luke Johnson and LENMAR bring UNDEAD POWERtm to motorsports with a LJ14 racing program Lenmar Enterprises, a leading battery expert, is pleased to announce its new partnership with off-road racer, Luke Johnson.

CAMARILLO, Calif., March 15, 2013 /PRNewswire-iReach/ -- Lenmar is launching a program called LJ14, designed to raise money for Luke Johnson's Pro 2 truck for the 2013-2014 competitive season [www.undeadpower.com/lukejohnson]. With the promo code LJ14 at checkout on LENMAR.com, consumers will receive 10% off of all purchases. Additionally, 10% of the purchase will go towards Luke's Pro 2 truck.

(Photo: http://photos.prnewswire.com/prnh/20130315/CG78279)

Pro 2 trucks have over 700 Horsepower - providing Luke with this powerful vehicle fits with our belief that you should never be without power. We keep your devices powered up on and off the racetrack. Go from Dead to Undead with any of our 1400 power and charging products.

Lenmar and Luke Johnson will kick off this new partnership at The Mint 400 in Las Vegas, Nevada, March 20 – 24, 2013 and will bring Undead Power to life. Luke will be competing at this event, racing an Undead Power Buggy. In addition to our presence on the race track, Lenmar's Undead Power will have a booth. We will be selling product, and will have special Mint 400 deals, contests and giveaways promoting UNDEAD POWERtm.

Luke Johnson is 21 years old, born and raised in Orange County, California. Johnson has racing in his blood; his father is legendary racer Ricky Johnson. Hoping to follow in his father's footsteps and make a name for himself, Luke began racing competitively at the age of 17 in 2009 and became the Rookie of the Year. In 2012 he earned his first career win, four podium finishes and ended the year in fourth place overall. His spectacular season earned him the title of 2012 TORC Most improved driver of the year. With the support of Lenmar, Luke hopes to win the 2013 TORC series Pro buggy Championship and his first Pro 2 race.  

Steve Costello, Lenmar's VP of Sales and Marketing shares his excitement, "We are thrilled to be working with a promising racer and plan on having a long relationship with him. Lenmar will hopefully POWER his racing program for years to come.  He is a high energy racer that never gives up, which is a great fit with our brand. We believe that this will give Luke the opportunity to fulfill his dream and Lenmar is excited to be a part of that journey." 

The LJ14 program will run throughout the year, from March 2013 to March 2014, with the promo code LJ14, beginning at the Mint 400. With a ten percent discount for consumers and ten percent of the proceeds going towards Luke's truck, it's a win-win for all parties.

Undead Power embodies Lenmar's passion for providing consumers with power when they need it most; tapping into Lenmar's commitment to unleashing legendary power for uninterrupted connectivity within the modern world.

Check out Luke's status by visiting www.undeadpower.com/lukejohnson and by following him on twitter @LukeJohnson14.

For more information on the undead experience visit www.undeadpower.com

If you are interested in covering The Mint 400 and/or meeting Luke, email marketing@lenmar.com for more information.

For more information about our products, please visit www.lenmar.com

About Lenmar
Lenmar Enterprises, Inc. is a worldwide provider of power solutions for consumer electronics. The company has nearly 1,400 products, including rechargeable batteries, portable AC / DC chargers & related accessories for smartphones, tablets, cameras, cordless phones, power tools, and other electronic devices.  The company utilizes BatteryCentral, a powerful web-based search tool that helps customers and users locate and purchase Lenmar batteries, portable chargers & related accessories. Lenmar delivers its solutions through a global network of distributors, retailers and e-commerce companies. For more information, visit www.lenmar.com.

Lenmar has offices in Southern California, Hong Kong, Mainland China, and the Netherlands, as well as strategic distribution partners that span all major continents.

"Lenmar" is a registered trademark of Lenmar Enterprises, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Press Contact:
Marketing Department
Lenmar Enterprises, Inc.
4035 Via Pescador
Camarillo, CA 93012
Email: marketing@lenmar.com
Press Kit: www.lenmar.com/pr

Lenmar Website: www.lenmar.com

Media Contact: Marketing Department, Lenmar Enterprises, Inc., 8053849600, marketing@lenmar.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Lenmar Enterprises, Inc.



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