Lulu Enterprises Files Suit Against Hulu for Trademark Infringement

Sep 05, 2007, 01:00 ET from

    RALEIGH, N.C., Sept. 5 /PRNewswire/ -- Lulu Enterprises (
 announced today that it has filed suit against N-F Newsite LLC ("Hulu") for
 trademark infringement, unfair and deceptive trade practices and for
 federal cyberpiracy.
     In the complaint, filed in US District Court in Raleigh, NC, Lulu
 alleges that Hulu (, as a result of their recent name and
 Internet domain announcements, have intentionally attempted to create
 confusion in the marketplace. Hulu, in name, as a mark and in their
 business as a digital content distribution platform, represents a
 definitive encroachment.
     In addition to the conflict in business for digital video, Hulu's
 trademark filing, filed on August 22, 2007, identifies various products and
 services, many of which are related to, and even identical to, the services
 that Lulu provides under its Lulu marks.
     "We have spent more than five years and tens of millions of dollars in
 investment successfully building the Lulu brand and website into a place
 for millions of creators and consumers to publish, buy, sell and manage
 digital content," said Lulu CEO Bob Young. "It is clear we are required to
 move quickly to protect our intellectual property and defend ourselves
 against this infringement before it significantly damages our business."
     Lulu ( and, a privately held company, was
 launched in 2002 and allows creators to publish both contextual-based and
 multimedia content in a variety of applications. Lulu has almost 1.2
 million registered users and receives more than three million unique
 visitors per month between its global sites. Lulu users currently publish
 more than four thousand new pieces of content - books, video, calendars,
 music - each week and is growing rapidly with almost 15,000 new
 registrations per week. As a marketplace, Lulu has paid out millions of
 dollars in creator earnings.