Social Book Discovery Tool Provides Solutions for Authors and Readers

RALEIGH, N.C., Sept. 29 /PRNewswire/ -- Lulu.com, the marketplace for digital content on the Internet, today announced the availability of its weRead book discovery tool on Yahoo!, the world's most visited home page. Yahoo! is integrating its new homepage with the Yahoo! Application Platform (YAP) bringing together the most useful information and functionality from across the Web. weRead is the only book application offered on Yahoo!'s new homepage released today.

weRead uses Facebook and other social networking sites to help readers find new authors and authors find new readers by recommending books based on users' virtual bookshelves and feedback within their online communities. weRead enables readers to catalog their books via their own virtual bookshelf, rate and review them. Readers benefit from the more than 20 million ratings and 2.6 million reviews written by people they recognize and trust rather than reading reviews from strangers.

"With weRead now available on Yahoo!'s home page, more readers than ever are able to experience book discovery in a truly social way," said Harish Abbott, Senior Vice President, Products at Lulu. "Our partnership with Yahoo! is tremendous for readers everywhere and ensures more success for authors."

weRead gives anyone access to an expanded library of all books in print, so self-published works can be discovered and discussed along with Shakespeare, John Grisham or J.K. Rowling. Nearly 3.5 million readers have added over 59 million books to their virtual bookshelves on weRead.

Lulu's worldwide print -on- demand capability ensures no book ever need go unpublished, or ever go out of print. weRead's social discovery tools will ensure it is never forgotten - the unfortunate situation for many authors, publishers and readers. weRead is key to Lulu's strategy of ensuring everyone, from the biggest bestseller to the smallest creator, has access to all markets and an equal shot at success.

About weRead (www.weread.com): weRead is the largest and most popular book application on key social networks including Facebook, MySpace, bebo, Hi5 and Orkut. weRead allows users to: list, rate and write reviews, browse what other weReaders are reading and read what they are saying about books, find others with similar reading interests and see what they recommend as well as create online book clubs based on common interest. weRead is a Lulu.com company.

About Lulu (www.lulu.com): Lulu.com is the marketplace for digital content on the Internet, with over 1.1 million published titles, and more than 8,000 new publications added each week, created by people in more than 80 different countries. Something is published on Lulu every 1.15 seconds. With over two million registered users, and two million site visitors each month, Lulu is changing the world of publishing by enabling authors to publish themselves for free with complete editorial and copyright control and empowers them to sell directly to their customers and the rest of the Lulu.com global marketplace. With free web storefronts, social networking offerings, available services and global distribution, Lulu authors are fully supported to profit from their work.

SOURCE Lulu.com

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