Luther Burbank Center for the Arts Officially Becomes Wells Fargo Center for the Arts Prestigious Arts Center to Unveil New Brand Elements March 12



    SANTA ROSA, Calif., March 9 /PRNewswire-FirstCall/ -- The Luther Burbank
 Center for the Arts, among California's largest performing and visual arts
 centers, has announced that its official change of name to Wells Fargo Center
 for the Arts will take place on Sunday, March 12, with a gala ceremony and
 performance.  Among the many milestones acknowledged on that day will be the
 unveiling of the new arts center brand displayed prominently on the new
 electronic marquee facing Highway 101.  The name change is part of a
 partnership with Wells Fargo that will provide much-needed funds to
 strengthen, sustain and revitalize the Arts Center's mission -- "to enrich,
 educate and entertain; connecting our community through the arts" -- and to
 support its dynamic range of arts programs and community services.
     "We are thrilled to open a new chapter in the Arts Center's history," said
 David Fischer, executive director.  "Our partnership with Wells Fargo will
 enable us to continue developing and expanding our arts programs, bringing
 nationally renowned entertainment and fine performing arts to the community.
 Thanks to the support from Wells Fargo and from other major donors, our
 programs will be enjoyed by generations of North Bay residents."
     "The Arts Center is the heart of cultural enrichment here in the North
 Bay; as an independent nonprofit organization, it depends on the support of
 the very people it serves," said Greg Morgan, Community Banking President for
 Wells Fargo's North Coast Valley region.  "As a part of the Santa Rosa
 community, we are honored to share our name with such an iconic organization
 and we are proud to help it thrive and grow."
     Invited guests and ticketed audience members in attendance on March 12
 will enjoy "Classical Mystery Tour" with the Broadway stars of Beatlemania in
 performance with the Santa Rosa Symphony, part of an on-going "Pops"
 partnership between the Symphony and the Wells Fargo Center.
     The Wells Fargo Center, an independent, community-supported non-profit
 arts organization, will receive $3.75 million from Wells Fargo over 10 years
 in return for naming rights.  The Arts Center, which will celebrate its 25th
 anniversary next year, was established by community leaders in 1981 under the
 aegis of the Luther Burbank Memorial Foundation, which will continue as the
 directing body of the Arts Center's operations and programs.  The Foundation
 originally was named in honor of Luther Burbank, a historic horticulturalist
 who is remembered as one of the Santa Rosa region's finest and most renowned
 citizens.
     In addition to serving as an arts education leader and as a popular venue
 for touring national headline performers, the Arts Center is the longtime home
 of a variety of local arts producing organizations, including Ballet
 California, the 54-year-old Santa Rosa Concert Association, the Healdsburg
 Guitar Festival, and others.  The Arts Center has also played a pivotal role
 for the past 16 years in the county's educational enrichment programs and is
 one of the few arts centers in the country that works to unite curriculum
 requirements from both state and federal governments.  Recently, the Art
 Center has earned a wealth of distinctions, including recognition from such
 prestigious organizations as the Kennedy Center for the Arts in Washington,
 D.C., the National Endowment for the Arts, and the William and Flora Hewlett
 Foundation.
     Headquartered in San Francisco, Wells Fargo opened its first Santa Rosa
 office in 1861, offering financial, delivery and sales services to the
 burgeoning farming community.  Consistently     honored as a model corporate
 citizen, Wells Fargo has given more than $1.6 million to Sonoma County non-
 profits and arts organizations, including $824,000 specifically to Santa Rosa
 non-profits.
 
     About The Wells Fargo Center for the Arts
     Located on 53 acres in the heart of California Wine Country, the Wells
 Fargo Center for the Arts (formerly the Luther Burbank Center for the Arts) is
 an independent, community-supported non-profit arts organization, widely
 recognized as the North Bay's premier arts center.  The Arts Center is
 nationally heralded for its diverse performing arts programs, which include
 top rock, pop, jazz, folk and country musicians; dance, theater and comedy
 productions; "Reader's Series" presentations; family-friendly productions; and
 a wide array of presentations by local arts organizations.
     The Arts Center has brought to the North Bay such wide-ranging acts as
 Carole King, Deepak Chopra, Jose Carreras, Jewel, Crosby, Stills & Nash, Ellen
 DeGeneres, Bill Cosby, Pinocchio by American Family Theater, Johnny Mathis,
 Joan Baez, Enrique Iglesias, Alvin Ailey II and Pepe Aquilar, to name but a
 very few.
 
     About Wells Fargo
     Wells Fargo & Company is a diversified financial services company with
 $482 billion in assets, providing banking, insurance, investments, mortgage
 and consumer finance to more than 23 million customers from more than 6,200
 stores and the internet (wellsfargo.com) across North America and elsewhere
 internationally.  Wells Fargo Bank, N.A. is the only bank in the United States
 to receive the highest possible credit rating, "Aaa," from Moody's Investors
 Service.
 
 

SOURCE Wells Fargo & Company

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