NEW YORK, Sept. 6 /PRNewswire-FirstCall/ -- comScore (Nasdaq: SCOR), a
leader in measuring the digital world, today announced the return of Lynn
Bolger to comScore as executive vice president of comScore Advertising
Solutions, where she will focus her efforts on helping comScore's clients
maximize the return from their investments in digital marketing.
Most recently, Ms. Bolger served as VP of Advertising and Sales
Research at Yahoo!, where she was responsible for all media and market
research in support of search and advertising sales and the development of
strategic insights to enhance the positioning, packaging and value of
Yahoo!'s advertising products.
Prior to joining Yahoo!, Ms. Bolger spent four years at comScore where
she succeeded in significantly increasing the use of comScore's online
media research products and services by the advertising agency community.
Success required intimate knowledge of the media decision-making process,
and how the right data and tools could enhance that process for both buyers
and sellers. When Ms. Bolger began her original tenure at comScore, the
company had just a handful of agency clients; when she left, scores of
agencies, including many of the largest digital advertising agencies, had
contractually committed to the use of comScore's Media Metrix data and the
company's related media planning and analysis tools.
Ms. Bolger's career includes more than 20 years of agency experience.
She headed the online media practice at Initiative Media and Ammirati Puris
Lintas, both of which were a part of the Interpublic Group of Companies.
She has worked directly in "new" media since 1992, when she chaired a
Worldwide Task Force on New Electronic Media for FCB and then went on to be
Media Director for FCB's first interactive media unit. In her early years,
Ms. Bolger held media research and planning positions at major agencies,
working on accounts such as BMW, Compaq, Campbell Soup Company, Frito Lay
Ms. Bolger is a recognized leader in the online media industry. She has
served extensively on committees of the Internet Advertising Bureau, the
Advertising Research Foundation and the Association of American Advertising
Agencies and she speaks frequently at industry events.
"We're thrilled to have Lynn Bolger back on our team at comScore," said
Magid Abraham, CEO of comScore. "Lynn's proven track record of success,
extensive agency experience and industry expertise make her the ideal
leader of comScore's Advertising Solutions business. Lynn has been a key
contributor to comScore's success, and we look forward to her building on
her legacy at comScore by delivering superior results to our clients who
seek to increase the ROI from their marketing investments."
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global cross-section
of more than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behavior, including
online and offline purchasing. comScore panelists also participate in
survey research that captures and integrates their attitudes and
intentions. Through its proprietary technology, comScore measures what
matters across a broad spectrum of behavior and attitudes. comScore
analysts apply this deep knowledge of customers and competitors to help
clients design powerful marketing strategies and tactics that deliver
superior ROI. comScore services are used by more than 700 clients,
including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
Expedia. For more information, please visit http://www.comscore.com.