Lynx Fitness Extends American Heart Association Giveback Program Through Valentine's Day

Dec 18, 2015, 18:14 ET from Lynx Fitness

MIAMI, Dec. 18, 2015 /PRNewswire/ -- Based on an overwhelming customer response, Lynx Fitness has extended its holiday giveback program to the American Heart Association on sales of the revolutionary Lynx Board now through Valentine's Day.

The Miami-based company earlier announced that it would donate 10 percent of its net sales of the friction-based Lynx Board to the American Heart Association over the all-important holiday buying season and laid down a challenge to other fitness companies to pay the giveback program forward to charities of their choosing. 

"It's important for us to bring to the world the concept of exercise that matters. The heart is part of the core. But the core is the heart of everything," explained Lynx Fitness CEO Sheldon Burnett. "We are honored to extend our contribution to the American Heart Association through Valentine's Day — the day when everyone celebrates love and the heart."

Unlike other fitness devices on the market, the Lynx Board offers full 360-degree range of motion and will not damage joints. With more than 800 specially designed training techniques that target all major muscle groups, the Lynx Board's patented friction surface uses body weight to provide counter resistance as the user glides in rhythmic precision along the specially engineered surface.

"The customers I spoke with were delighted to learn that a portion of their holiday purchase was going to ultimately help people live longer and enjoy a higher quality of life," added Lynx Fitness Chief Operating Officer Marc Yahr. "We really wanted to share our great success with people who struggle to do simple tasks that we take for granted every day such as exercising on the Lynx Board."

Thanks to the resistance-controlled friction of the Lynx Board, there is virtually no impact to the body which makes training advantageous for people recovering from injury as well as those with chronic joint problems such as osteoarthritis. The Lynx Board's technology is supported by both utility and design patents.

Released in the U.S. and Canada in October 2015, the home/gym model retails for $350 while the Lynx Travel Board retails for $210. Weighing just 6 pounds, the travel edition fits comfortably in the overhead bins of most airplanes. Both models are available with free shipping at LynxFitness.com.

The donation to the American Heart Association will be based on net sales of the Lynx Board and the Lynx Travel Board between Nov. 27, 2015 (Black Friday) and February 15, 2016.

About Lynx Fitness

Established in 2015 and founded by elite fitness experts David Morin and Barbie Blank, Lynx Fitness specializes in innovative, low-impact fitness solutions. The flagship product, the Lynx Board, features patented friction technology for a time-efficient and effective full body workout. For more information, please visit: www.lynxfitness.com

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SOURCE Lynx Fitness



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