PARSIPPANY, N.J., March 25, 2013 /PRNewswire/ -- This past cold and flu season went on record as being one of the worst in more than a decade, prompting Americans to focus on ways to stay well. As such, LYSOL® wants to help families keep their health top-of-mind through the introduction of a nationwide movement called Healthing. Healthing is centered on the idea that individuals go beyond just cleaning and focus on implementing healthy routines and good hygiene habits that will have a positive impact on overall well-being. To kick off this initiative, LYSOL® is partnering with television personality Giuliana Rancic and her husband, Bill, to spread the message of Healthing coast-to-coast.
As new parents, Giuliana and Bill often worry about their son coming into contact with potentially illness-causing germs. And it turns out they are not alone, as new research in the Journal of Reproductive Medicine revealed that 1 in 10 new moms experience significant concerns about the health and safety of their babies, which includes fears about germs. At a time when Spring Cleaning is top-of-mind, LYSOL® and the Rancics want to work with moms and dads to think differently about the typical cleaning rituals and realize why they are doing these things in the first place – to kill germs and keep themselves and their families healthy.
Through Healthing Coast to Coast, the Rancics and LYSOL® will visit YMCAs in select markets across the country to demonstrate Healthing in action, providing hands-on lessons to parents about improving hygiene habits in their own home, while making the idea fun and relatable to kids. LYSOL® will also provide educational information and disinfecting products to the local YMCAs, along with the donation of a one-year membership to a deserving family.
"What I love about the concept of Healthing is that it doesn't require more work for us busy moms; it's about making thoughtful choices in our everyday lifestyle and cleaning habits," said Giuliana. "Bill and I are thrilled to work with LYSOL to spread the message of Healthing to other moms and families across the country."
For LYSOL®, Healthing means going above and beyond delivering effective products to ensuring families understand the role of healthy habits in staying well. This includes:
- Sharing materials and resources with 65,000 U.S. schools to promote good hygiene habits.
- Providing educational programs that reach 50 percent of new moms with health and wellness information related to caring for their newborns.
- Working with trusted third-party organizations to promote the ideas that Healthing embodies, which include the National PTA, the Global Hygiene Council and the National Association of Pediatric Nurse Practitioners, to name a few.
"At LYSOL, our Mission for Health keeps us focused on doing more for families and their health, and that's exactly what Healthing captures," said Marketing Director Gregory Chabidon. "That commitment can be seen both through our trusted line of disinfecting products, as well as our partnerships and programs that promote healthy habits."
Visit www.lysol.com/healthing or the LYSOL® Facebook page for more information about Healthing and the Healthing Coast to Coast movement.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today, it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, StrepsilsGaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French's, and they account for 70 percent of net revenue.
RB people are at the heart of the company's success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its carbon footprint by 20 percent by 2020 and has a global partnership with Save the Children.
The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs about 32,000 people worldwide.
For more information, visit www.rb.com
SOURCE Reckitt Benckiser