M.A.C Cosmetics Announces New VIVA GLAM VI Campaign Spokesperson: Debbie Harry, Dita Von Teese, Eve, and Lisa Marie Presley The M.A.C Aids Fund Announces the Largest Grant Initiative in Its History

Totaling $6 Million USD to Address Critical Issues Affecting the HIV/AIDS

Epidemic

Since 1994 the VIVA GLAM Lipsticks Raised Over 70 Million USD to Support

Those Affected by HIV/AIDS



    NEW YORK, Sept. 6 /PRNewswire/ -- M.A.C Cosmetics, the leading brand of
 professional cosmetics, announces Debbie Harry, Dita Von Teese, Eve, and
 Lisa Marie Presley as spokespeople for the M.A.C VIVA GLAM VI campaign. The
 new VIVA GLAM VI Lipstick and Lipglass, the primary funding source of the
 M.A.C AIDS Fund, will be available starting today at M.A.C locations
 worldwide. With every purchase of a M.A.C VIVA GLAM Lipstick or Lipglass
 (suggested retail price $14 USD / $16 CDN each), 100% of the selling price
 is donated to the M.A.C AIDS Fund. Since the fund's inception in 1994 the
 sales of five million lipsticks have raised over $70 million, positioning
 the M.A.C AIDS Fund as one of the most significant corporate supporters in
 the fight against HIV/AIDS. According to Funders Concerned About AIDS (2005
 Report) the M.A.C AIDS Fund is the top corporate US grantmaker in the fight
 against HIV/AIDS behind four of the largest pharmaceutical companies.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060906/NYW003 )
     "We want to rattle some cages. We want to grab peoples' attention and
 not let them turn away. And most importantly, we want to reach even more
 people. Our VIVA GLAM VI spokespeople cut through the clutter. They are all
 incredibly talented and have strong and distinct points-of-view and unique
 perspectives on this crisis. As an ensemble, we believe these four talented
 women will powerfully raise awareness for our VIVA GLAM lipsticks and tell
 the world 'what one VIVA GLAM Lipstick can do' for people affected by
 HIV/AIDS around the globe."
     -- John Demsey, Global President, M.A.C Cosmetics and Chairman of the
     M.A.C AIDS Fund
     Additionally, the M.A.C AIDS Fund today announces $6 million USD in
 grants to 12 organizations addressing crucial areas of need affecting the
 HIV/AIDS epidemic and those living with the virus. The grants address four
 specific areas of need: 1. TREATMENT ADHERENCE: The importance of
 developing peer-based programs to help people adhere to their treatment
 regimes 2. PREVENTION: The need for prevention efforts in high-risk
 populations 3. MODELS OF CARE: Developing hospitals and increasing the
 number of doctors and nurses in countries that need it most 4.
 SURVIVAL-BASED NEEDS: Providing survival-based needs such as food and
 housing to those living with HIV/AIDS. The four new VIVA GLAM VI superstars
 will turn up the volume in the fight for HIV/AIDS around the world,
 focusing on these critical issues.
     "We are proud to announce this is the largest grant making effort the
 M.A.C AIDS Fund has undertaken to date. In addition to significant
 financial support, each of the 12 grantees has the Fund's willingness to
 invest nimbly in their ground-breaking ideas and innovative grass roots
 programs often before other large donors are willing to take a risk. And
 with the launch of the VIVA GLAM VI spokespeople we can draw much needed
 attention to these underlying issues that our grantees are seeking to
 address."
     -- Peter Lichtenthal, Global General Manager, M.A.C Cosmetics
     The four VIVA GLAM VI spokeswomen were chosen for their personal
 commitment to the fight against AIDS. All are passionate about the VIVA
 GLAM mission: raising funds to support those living with HIV/AIDS and
 raising awareness of the continued grave threat of the disease. In addition
 to helping to create overall awareness and support of the epidemic, these
 women will use their celebrity recognition to further educate the public on
 the emerging issues being addressed by these 12 grantees.
     "It's not easy to diligently follow HIV-treatments alone, so I
 encourage people receiving treatment to seek support in peer-groups
 designed to help you stick to your program. With proper adherence to
 medical regimens, HIV patients have a better chance of living healthier,
 longer lives."
     -- Debbie Harry
     "No one is immune to HIV, especially people under 25. Over half of new
 HIV infections occur in this age group alone. Don't assume your activity
 partner is HIV-negative, protect yourself! Using a condom every time you
 have sex is the most effective way to prevent HIV/AIDS. Safe sex is sexy."
     -- Dita Von Teese
     "In some countries there are not enough doctors, nurses or hospitals to
 deliver existing HIV treatments. We need to develop these hospitals and
 bring in more medical professionals in these countries so when new
 treatments or a cure is found we know how to get it to people who need it
 most."
     -- Eve
     "People with HIV need our help, to be embraced and cared for, today --
 before the pandemic worsens. We need to provide these people with the
 essentials such as sufficient, nutritious food to help maintain their
 weight, ward off illness and comply with their treatment."
     -- Lisa Marie Presley
     M.A.C VIVA GLAM VI Lipstick ($14 US / $16 CDN) in a warm terra plum
 with subtle pearl and Lipglass (suggested retail price $14 USD / $16 CDN
 each) in a warm plum with multi-reflective, multi-dimensional pearl are
 best-selling neutral shades that compliment all races, all ages and all
 sexes. This universality is strategic: the more sold, the more millions are
 raised and more lives are saved. EVERY CENT RAISED THROUGH THE SALE OF A
 VIVA GLAM LIPSTICK OR LIPGLASS FIGHTS AIDS AND SUPPORTS THOSE AFFECTED BY
 IT.
     The VIVA GLAM VI Campaign portraits, conceived by M.A.C Creative
 Director James Gager and shot by celebrated photographer Michael Thompson
 are glamorous and edgy but infused with a rebellious energy.
     "The VIVA GLAM VI campaign is visually very outspoken. We did not
 choose ladies who whisper; their portraits practically scream for
 attention. The campaign was shot in black and white because I feel this
 form of photography is very impactful and arresting. VIVA GLAM is not
 frivolous fashion; it is fierce and empowered by a serious message. This
 one little lipstick can truly make an impact on the world and color it very
 differently."
      -- James Gager, Creative Director and Senior Vice President, M.A.C
         Cosmetics
 
     Organizations Receiving Grants from M.A.C AIDS Fund
     The Black AIDS Institute, Los Angeles, CA; Doctors of the World, New
 York, NY; AID for AIDS, New York, NY; Gay Men's Health Crisis, New York,
 NY; AIDS Committee of Toronto, Toronto, Canada; St. Luke's Roosevelt
 Hospital, New York, NY; Dignitas, Toronto, Canada; Partners in Health,
 Boston, MA; God's Love We Deliver, New York, NY; Project Open Hand, San
 Francisco, CA; Life Long AIDS Alliance, Seattle, WA; Fife House, Toronto,
 Canada.
     About the M.A.C AIDS Fund
     The M.A.C AIDS Fund was established by M.A.C Cosmetics, Inc. in 1994 to
 support men, women and children affected by HIV/AIDS globally. Introducing
 its first VIVA GLAM lipstick that same year, M.A.C decided that 100% of the
 selling price of the VIVA GLAM lipsticks would go to fund the M.A.C AIDS
 Fund. With a total of six VIVA GLAM lipsticks and a lipglass now sold
 worldwide, M.A.C, its employees, its retail partners, and its customers
 together have provided over $70 million (USD) for the M.A.C AIDS Fund. The
 M.A.C AIDS Fund is the heart and soul of the company with its employees
 giving their time, energy, and talent to help those affected by HIV/AIDS
 worldwide.
     About M.A.C Cosmetics
     M.A.C (Make-up Art Cosmetics), the leading brand of professional
 cosmetics, was created in Toronto, Canada in 1985 and is now part of The
 Estee Lauder Companies, Inc. The company's popularity has grown through a
 tradition of word-of-mouth endorsement from makeup artists, models,
 photographers and journalists around the world. M.A.C is now sold in over
 57 countries worldwide. For a M.A.C location or information on our products
 and services visit http://www.maccosmetics.com, the recently redesigned
 site that makes the M.A.C online experience simpler, more informative, and
 faster for the user.
 
 

SOURCE M.A.C Cosmetics

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