WASHINGTON, Sept. 28 /PRNewswire/ -- M.A.C Cosmetics is awarded the Global Business Coalition (GBC) 2005 Award for Business Excellence using Core Competency at the John F. Kennedy Center for the Performing Arts. This award will be presented on Wednesday September 28th at the GBC Annual Awards Gala emcee Academy Award Winner, Angelina Jolie, with keynote speakers Secretary Condoleeza Rice and Senator Hilary Rodham Clinton. Richard Holbrooke, President and CEO of the GBC personally presented the Core Competency Award to John Demsey, Global President of M.A.C Cosmetics and Chairman of the M.A.C AIDS Fund. "We are honored to be recognized by the GBC for our efforts in the fight against HIV/AIDS. Partnerships between the private and public sectors in fighting AIDS is crucial," says John Demsey, Global President of M.A.C and Chairman of the M.A.C AIDS Fund. "We are proud that M.A.C has emerged and is recognized as global partner in the AIDS community. By leveraging our products and skills, we have raised over $50 million dollars to support AIDS organizations worldwide. At M.A.C, from the beginning, the fight against HIV/AIDS is personal and one for which we continue to be committed." Since 1994, the M.A.C AIDS Fund has raised money primarily through the sales of the VIVA GLAM lipsticks. This money is used to provide extensive assistance in three important areas: advocacy to generate a much stronger overall response to HIV/AIDS; HIV prevention and awareness-raising; and capacity building in resource limited settings. The M.A.C AIDS Fund/VIVA GLAM lipstick campaign is the subject of the company's only global advertising campaign. M.A.C Cosmetics are in great company -- fellow recipients of the 2005 GBC Awards for Business Excellence include Workplace Award: Volkswagon of South Africa; Innovation Award: Getty Images; Community Award; Bristol-Myers Squibb Company, Leadership Award: Virgin Unite; and Testing and Counseling Award: De Beers. "In today's global economy, a disease that has killed more than 30 million people is everyone's problem - and every company's responsibility," said Ambassador Holbrooke. "The companies we are honoring today have stepped forward to make a difference in the fight against AIDS. They are inspiring examples of how the business community can harness its power to help cube this global pandemic." Instituted in 1988, the GBC Awards for Business Excellence identify and honor outstanding private sector HIV/AIDS programs. A record number of international companies submitted entries for the 2005 Award's consideration. This year's six winners were chosen for their unique impact on the global fight against HIV/AIDS. The M.A.C AIDS Fund The M.A.C AIDS Fund provides vital support to men, women and children living with HIV and AIDS. Founded in 1994 by M.A.C Cosmetics, the fund has raised more than $50 million through the sales of the VIVA GLAM lipstick collection, Kids Helping Kids Cards and the M.A.C Deck of Cards. The proceeds are distributed to organizations worldwide that provide direct care services and daily essentials to those afflicted with HIV/AIDS, and that offer HIV/AIDS education, awareness and prevention programs and support the elimination of prejudice and discrimination against HIV/AIDS-affected individuals. 100% of the selling price of VIVA GLAM goes to the M.A.C AIDS Fund and are directed to local and geographic regions where the need for HIV-related care and services are greatest. For more information about the M.A.C AIDS Fund, log on to http://www.macaidsfund.org. M.A.C (Make-up Art Cosmetics) M.A.C, the leading brand of professional cosmetics, was created in Toronto, Canada in 1985 and is now part of The Estee Lauder Companies. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M.A.C products are sold in more than 46 countries worldwide. For a M.A.C location or information on our products and services, visit http://www.maccosmetics.com, the recently redesigned site that makes the M.A.C online experience simpler, more informational and faster for the user.
SOURCE M.A.C Cosmetics