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HARTSVILLE, SC UNITED STATES
NEW YORK, March 4 /PRNewswire/ -- M.A.C Cosmetics, the rule-breaking
professional cosmetics company, unveiled today an irreverent advertising
campaign shot by David LaChapelle, starring music legend and outspoken AIDS
activist Elton John, Grammy Award winner Mary J. Blige and rock icon Shirley
Manson of the band Garbage, the spokespeople for VIVA GLAM IV lipstick and the
M.A.C AIDS Fund. Since its creation in 1994, VIVA GLAM lipsticks have been
the primary fund-raising tool for the M.A.C AIDS Fund. To date, the M.A.C AIDS
Fund has raised more than $23 million in order to provide daily services for
men, women and children affected by HIV/AIDS around the world. On March
1,2002, $14.00 frosted rose and gold shimmer VIVA GLAM IV lipstick will hit
M.A.C counters, with 100 percent of the sales directly benefiting the M.A.C
AIDS Fund to provide much needed services and support for men, women and
children affected by HIV/AIDS.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020304/NYM020 )
Mary J. Blige reprises her role as the face of M.A.C's VIVA GLAM IV after
tirelessly promoting last year's VIVA GLAM III campaign in the United States
and around the world, which broke all past fundraising records by raising more
than $7 million dollars for The M.A.C AIDS Fund. For the first time ever,
M.A.C will join forces with Elton John's AIDS Foundation which has raised more
than $30 million to date, strengthening the outreach of both organizations to
help more than 40 million people affected by this global epidemic.
Legendary recording artist and rock icon Elton John has recently released
his 40th album "Songs From The West Coast," already being hailed as one of his
best albums ever. Sir Elton John has been a tremendous supporter in the fight
against HIV/AIDS. He founded the Elton John AIDS Foundation in 1992, one of
the largest international non-profit AIDS organizations in the AIDS arena
which funds prevention education programs and direct patient-care services
Grammy winner Mary J. Blige became an instant sensation with her 1992
debut album "What's the 411." Her current album, "No More Drama," was one of
the most highly-acclaimed releases of 2001.
Other bands have provocative female singers but none have the attitude,
the vocal chops, the look and the creativity commanded by Garbage frontwoman
Shirley Manson. Outrageous, uninhibited, gifted -- Shirley Manson is a
riveting presence both on and off stage.
According to John Demsey, president of M.A.C, "After a very long search,
we've chosen Mary, Shirley and Elton for a number of reasons. Most
importantly, for their deep dedication to supporting The M.A.C AIDS Fund."
Demsey explained, "Each of these incredible artists has a history of breaking
rules, and they have become alternative fashion icons. Elton John, Mary J.
and Shirley are perfect spokespeople for M.A.C because their creative
expression appeals to all races, all sexes, all ages."
"I feel blessed to once again be a part of M.A.C's VIVA GLAM IV campaign,"
said Mary J. Blige. "My involvement with The M.A.C AIDS Fund over the past
two years has been incredibly fulfilling and I am proud that I can continue to
help raise funds and awareness for people affected by HIV/AIDS around the
Recognized the world over for his commitment to HIV/AIDS issues, Elton
John said, "I felt strongly that the Elton John AIDS Foundation should partner
with a dedicated company such as M.A.C in order strengthen both of our
organizations' ability to help the people affected by this epidemic worldwide.
The M.A.C AIDS Fund shares my belief that people affected by HIV/AIDS deserve
to have the daily services they need in order to live a long life with dignity
Shirley Manson of Garbage is equally excited to be involved with The M.A.C
AIDS Fund. "When M.A.C approached me about participating in the VIVA GLAM
campaign, I jumped at the chance. Not only because I admire M.A.C and the
efforts they have made around the world to support men, women and children who
are affected by HIV/AIDS, but also because I see it as a perfect opportunity
to put my own public profile to good use for a cause I feel strongly about."
M.A.C has never shied away from affiliations with controversial artists:
Mary J. Blige, Elton John and Shirley Manson will join previous M.A.C
spokespeople, drag diva RuPaul, the face of VIVA GLAM, recording artist k.d.
lang, the face of VIVA GLAM II, and hip-hop diva Lil' Kim who, along with Mary
J. Blige, were the spokespeople for VIVA GLAM III.
The M.A.C AIDS Fund was created in 1994. To raise money to support the
fund, a special lipstick was created: VIVA GLAM. The lipstick, a deep,
neutral red, was an instant hit. VIVA GLAM II was launched in 1997 to
maintain the fund-raising momentum. This muted mauve-pink shade was another
hit, and these VIVA GLAM shades continue to be two of M.A.C 's best-selling
shades. VIVA GLAM III, a plum-brown shade, raised a record-breaking U.S.
$7,000,000 in less than two years. The full amount of the retail sales of VIVA
GLAM lipsticks goes directly to The M.A.C AIDS Fund. M.A.C's retail partners
generously waive all administrative costs so that the sales benefit only those
M.A.C (Make-up Art Cosmetics), the leading brand of professional
cosmetics, was created in Toronto, Canada in 1985 and is now part of The Estee
Lauder Companies, Inc. The company's popularity has grown through a tradition
of word-of-mouth endorsement from makeup artists, models, photographers and
journalists around the world. M.A.C is now sold in over 38 countries
For information on the The M.A.C AIDS Fund contact:
The M.A.C AIDS Fund
360 Adelaide Street West
Toronto, Ontario M5V 1R1
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SOURCE M.A.C Cosmetics