M.A.C Cosmetics Reveals Advertising Campaign Starring Elton John, Mary J. Blige and Shirley Manson, the New Spokespeople for VIVA GLAM IV Lipstick and The M.A.C AIDS Fund

The VIVA GLAM IV Fundraising Lipstick Benefiting People Affected by HIV/AIDS

Hits M.A.C Counters on March 1, 2002

Mar 04, 2002, 00:00 ET from M.A.C Cosmetics

    NEW YORK, March 4 /PRNewswire/ -- M.A.C Cosmetics, the rule-breaking
 professional cosmetics company, unveiled today an irreverent advertising
 campaign shot by David LaChapelle, starring music legend and outspoken AIDS
 activist Elton John, Grammy Award winner Mary J. Blige and rock icon Shirley
 Manson of the band Garbage, the spokespeople for VIVA GLAM IV lipstick and the
 M.A.C AIDS Fund.  Since its creation in 1994, VIVA GLAM lipsticks have been
 the primary fund-raising tool for the M.A.C AIDS Fund. To date, the M.A.C AIDS
 Fund has raised more than $23 million in order to provide daily services for
 men, women and children affected by HIV/AIDS around the world.  On March
 1,2002, $14.00 frosted rose and gold shimmer VIVA GLAM IV lipstick will hit
 M.A.C counters, with 100 percent of the sales directly benefiting the M.A.C
 AIDS Fund to provide much needed services and support for men, women and
 children affected by HIV/AIDS.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20020304/NYM020 )
     Mary J. Blige reprises her role as the face of M.A.C's VIVA GLAM IV after
 tirelessly promoting last year's VIVA GLAM III campaign in the United States
 and around the world, which broke all past fundraising records by raising more
 than $7 million dollars for The M.A.C AIDS Fund.  For the first time ever,
 M.A.C will join forces with Elton John's AIDS Foundation which has raised more
 than $30 million to date, strengthening the outreach of both organizations to
 help more than 40 million people affected by this global epidemic.
     Legendary recording artist and rock icon Elton John has recently released
 his 40th album "Songs From The West Coast," already being hailed as one of his
 best albums ever. Sir Elton John has been a tremendous supporter in the fight
 against HIV/AIDS. He founded the Elton John AIDS Foundation in 1992, one of
 the largest international non-profit AIDS organizations in the AIDS arena
 which funds prevention education programs and direct patient-care services
     Grammy winner Mary J. Blige became an instant sensation with her 1992
 debut album "What's the 411."  Her current album, "No More Drama," was one of
 the most highly-acclaimed releases of 2001.
     Other bands have provocative female singers but none have the attitude,
 the vocal chops, the look and the creativity commanded by Garbage frontwoman
 Shirley Manson. Outrageous, uninhibited, gifted -- Shirley Manson is a
 riveting presence both on and off stage.
     According to John Demsey, president of M.A.C, "After a very long search,
 we've chosen Mary, Shirley and Elton for a number of reasons.  Most
 importantly, for their deep dedication to supporting The M.A.C AIDS Fund."
 Demsey explained, "Each of these incredible artists has a history of breaking
 rules, and they have become alternative fashion icons.  Elton John, Mary J.
 and Shirley are perfect spokespeople for M.A.C because their creative
 expression appeals to all races, all sexes, all ages."
     "I feel blessed to once again be a part of M.A.C's VIVA GLAM IV campaign,"
 said Mary J. Blige.  "My involvement with The M.A.C AIDS Fund over the past
 two years has been incredibly fulfilling and I am proud that I can continue to
 help raise funds and awareness for people affected by HIV/AIDS around the
     Recognized the world over for his commitment to HIV/AIDS issues, Elton
 John said, "I felt strongly that the Elton John AIDS Foundation should partner
 with a dedicated company such as M.A.C in order strengthen both of our
 organizations' ability to help the people affected by this epidemic worldwide.
 The M.A.C AIDS Fund shares my belief that people affected by HIV/AIDS deserve
 to have the daily services they need in order to live a long life with dignity
 and happiness."
     Shirley Manson of Garbage is equally excited to be involved with The M.A.C
 AIDS Fund. "When M.A.C approached me about participating in the VIVA GLAM
 campaign, I jumped at the chance. Not only because I admire M.A.C and the
 efforts they have made around the world to support men, women and children who
 are affected by HIV/AIDS, but also because I see it as a perfect opportunity
 to put my own public profile to good use for a cause I feel strongly about."
     M.A.C has never shied away from affiliations with controversial artists:
 Mary J. Blige, Elton John and Shirley Manson will join previous M.A.C
 spokespeople, drag diva RuPaul, the face of VIVA GLAM, recording artist k.d.
 lang, the face of VIVA GLAM II, and hip-hop diva Lil' Kim who, along with Mary
 J. Blige, were the spokespeople for VIVA GLAM III.
     The M.A.C AIDS Fund was created in 1994.  To raise money to support the
 fund, a special lipstick was created: VIVA GLAM.  The lipstick, a deep,
 neutral red, was an instant hit.  VIVA GLAM II was launched in 1997 to
 maintain the fund-raising momentum.  This muted mauve-pink shade was another
 hit, and these VIVA GLAM shades continue to be two of M.A.C 's best-selling
 shades.  VIVA GLAM III, a plum-brown shade, raised a record-breaking U.S.
 $7,000,000 in less than two years. The full amount of the retail sales of VIVA
 GLAM lipsticks goes directly to The M.A.C AIDS Fund.  M.A.C's retail partners
 generously waive all administrative costs so that the sales benefit only those
 in need.
     M.A.C (Make-up Art Cosmetics), the leading brand of professional
 cosmetics, was created in Toronto, Canada in 1985 and is now part of The Estee
 Lauder Companies, Inc.  The company's popularity has grown through a tradition
 of word-of-mouth endorsement from makeup artists, models, photographers and
 journalists around the world.  M.A.C is now sold in over 38 countries
 worldwide. www.maccosmetics.com
      For information on the The M.A.C AIDS Fund contact:
      The M.A.C AIDS Fund
      360 Adelaide Street West
      Suite 302
      Toronto, Ontario  M5V 1R1
      800-611-1613 x2518
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SOURCE M.A.C Cosmetics