Madame Ines de la Fressange: New Global Spokesperson for L'Oreal Paris

PARIS, March 30, 2011 /PRNewswire/ -- The first French model to achieve international acclaim, Madame Ines de la Fressange is the embodiment of Parisian elegance and a symbol of timeless French chic, with personality and style that transcend fashion. She is now joining the large family of Ambassadors for L'Oreal Paris.

(Photo: http://photos.prnewswire.com/prnh/20110330/NY73867 )

"Ines de la Fressange, our new L'Oreal Paris spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing. An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible 'je ne sais quoi' to the brand," says Cyril Chapuy, Global Brand President of L'Oreal Paris.

"I am very pleased to work with L'Oreal Paris. Beauty is a real source of freedom. I believe in the

Slogan, 'Because we're worth it!' I love those words, which are still perfectly relevant today," says Ines de la Fressange, the new L'Oreal Paris Ambassadress.

She started her modeling career when she was 17. It wasn't long before she took part in fashion shows for the greatest designers, in particular Kenzo, Jean-Paul Gaultier and Christian Lacroix.

The new L'Oreal Paris spokeswoman became Karl Lagerfeld's muse at Chanel for several years, which let the whole world discover her unique style as she became the most famous model in the world.

In 1991 she created her own brand, "Ines de la Fressange," and a store on the avenue Montaigne, which was very successful in France, the USA and Japan.

Since 2003, she has made an active contribution to relaunch the luxury Roger Vivier brand as consultant and Brand Ambassador.

In 2008, for her 50th birthday, she appeared on the cover of ELLE France.

The extremely active mother of two daughters, new L'Oreal Paris Ambassadress Ines de la Fressange has just published her already cult guide "Parisian Chic," in which she reveals her most secret spots, beauty recipes and other timeless tips to get that effortless chic for which she has become an international symbol.

She joins the L'Oreal Paris family of spokespeople which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.

About L'Oreal Paris

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.  The L'Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, VIVE Pro, Studio Line and L'Oreal Kids haircare; Revitalift, Youth Code, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, True Match Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic,  among many others.  For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You?" diagnostic tool.

SOURCE L'Oreal Paris



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