Madame Tussauds Washington D.C. to Lower Ticket Prices

Attraction cites rising cost of travel, other economic factors as key to


Apr 30, 2008, 01:00 ET from Madame Tussauds Washington D.C.

    WASHINGTON, April 30 /PRNewswire/ -- Madame Tussauds Washington D.C.
 announced today that it will introduce a new value pricing structure that
 includes significant discounts for seniors and children ages 12 and under,
 as well as a special discount for residents of Washington D.C., Maryland
 and Virginia.
     The new ticket prices will go into effect on Thursday, May 1, and will
 now be $18 for adults, $15 for seniors and $12 for kids ages 12 and under;
 children under the age of three are free. Residents of Washington D.C.,
 Maryland and Virginia will receive an additional discount making their
 admission costs $13 for adults and seniors and $9 for kids ages 12 and
 under with proof of residency.
     "Madame Tussauds has had an incredible reception in Washington D.C.
 More than 80% of visitors have said they would recommend a visit to Madame
 Tussauds to their family and friends," said Janine DiGioacchino, General
 Manager of Madame Tussauds New York and Washington D.C. "We want to make it
 even easier for those friends and family members to experience the
 exhibits, interactive experiences and amazingly lifelike wax figures at
 Madame Tussauds Washington D.C."
     Tussauds cited the increasing cost of gas, food and other necessities
 as factors in the decision to change its pricing structure. The new fee
 structure reflects consumer opinion on what is considered an acceptable
 cost in today's economic climate in the Washington D.C. area.
     Madame Tussauds Washington D.C., located prominently on the corner of
 10th and F Streets, NW in the historic Woodies building, opened its doors
 in October of 2007. The attraction gives visitors an interactive,
 full-sensory experience where they can touch, see and hear major historical
 events and celebrities in a way unlike any other Washington D.C.
     Madame Tussauds features dozens of lifelike wax figures from John and
 Jackie Kennedy to George Clooney and Beyonce. Recently, the attraction
 celebrated of the Pope XVI visit to D.C. by unveiling a wax figure of Pope
 Benedict and throwing him a birthday party in the attraction's Oval Office
 -- guests included wax figures of Barack Obama, Hillary and Bill Clinton
 and President George W. Bush. Prior to the Potomac Primary, Madame Tussauds
 Washington D.C. unveiled a convincing wax figure of Senator Barack Obama
 prominently placed behind the Oval Office desk in the attraction's precise
 replica of the President's quarters.
     About Madame Tussauds Washington D.C.
     Madame Tussauds Washington D.C. is an interactive "must do" attraction
 that provides guests with unique opportunities to create memories with some
 of the country's most historic icons. The 27,000 square foot space is the
 seventh Madame Tussauds attraction globally, joining the hugely successful
 Merlin Entertainments Group operations in London, Amsterdam, New York, Las
 Vegas, Shanghai and Hong Kong. Prominently located on the corner of 10th
 and F Streets within walking distance of The National Mall and the White
 House. Madame Tussauds Washington D.C. is open 365 days a year at 10 a.m.
 For more information visit call 212-512-9600 ext.
     The Tussauds Group merged with Merlin Entertainments Group in 2007,
 bringing together two of the premier entertainment and attractions
 companies on the globe. Merlin Entertainments Group is the leading name in
 location based, quality family entertainment and is the world's number two
 visitor attraction operator, delivering unique, memorable and rewarding
 experiences to its 32.2 million visitors worldwide. By the end of 2008,
 Merlin will have 58 attractions and 6 hotels, in 12 countries, across three
 continents as well as a dedicated and passionate staff of more than 13,000
 employees. In addition to seven worldwide Madame Tussauds attractions,
 Merlin Entertainments Group presently operates 26 SEA LIFE attractions
 (including 3 Marine Sanctuaries), 4 LEGOLAND theme parks, The London Eye, 5
 Dungeons attractions, Italy's Gardaland, the UK's Alton Towers, Thorpe Park
 and Chessington World of Adventures theme parks, Germany's Heide Park, the
 UK Warwick Castle and Earth Explorer.

SOURCE Madame Tussauds Washington D.C.