YARMOUTH, Maine, Nov. 12 /PRNewswire/ -- Against a backdrop of bleakness in home furnishings retail, Maine Cottage begins a series of cheerful new product introductions with the addition of outdoor teak furniture to the company's product offering. Over the next three months, the company, well-known for a colorful aesthetic, will make significant product additions to complete a "whole home" furnishings merchandising strategy.

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Maine Cottage is introducing teak outdoor furniture to its assortment of exclusive home furnishings products. The new teak furniture includes dining tables and chairs, a lounge chair, love seat and ottoman, coffee table and side table to complement its colorful all weather wicker assortment and exclusive Maine Cottage outdoor fabrics.

"We are broadening our product assortment to deliver the shopping experience affluent consumers want," says Maine Cottage general manager David Petersen. "Today's furniture shopper wants one-stop shopping including a full assortment of complementary, customizable products for their entire home. They want expert design advice and product information fully accessible in a catalog and online. They want to be able to see every product in every color and fabric it is offered in. They want to be able to see it in person. Maine Cottage has all that."

In the next few months, Maine Cottage will be introducing additional new products in wood dining room and family room furniture, wood bedroom furniture, rattan furniture, and upholstery fabrics. The company is adding new manufacturing partners to execute the strategy.

"Manufacturers are enthusiastic about working with our company because we have the future business model of furniture retailing already in place," says Petersen. "It didn't use to be this way. When times were good, we had to be really creative to find good sources. Now all the factories are looking for a non-traditional retail partner like Maine Cottage."

Maine Cottage designs and produces a comprehensive line of colorful coastal home furnishings and retails its products through company stores in Yarmouth, Maine, Charleston, South Carolina, and West Palm Beach, Florida, a comprehensive catalog, and a fully e-commerce website at mainecottage.com

SOURCE Maine Cottage

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http://www.mainecottage.com