MORRISTOWN, N.J., Sept. 1 /PRNewswire/ -- Prostate cancer is one of the most common cancers among men in the United States. In fact one in six men will face prostate cancer in his lifetime. As Prostate Cancer Awareness Month begins, there is increased focus on an ongoing effort by Major League Baseball pitchers John Smoltz of the St. Louis Cardinals and Derek Lowe of the Atlanta Braves, who are spreading the word about prostate cancer awareness through the "One A Day Men's Presents MLB Strikeout Prostate Cancer Challenge."
"Even though prostate cancer is so common, it's not something we talk about enough," said Smoltz. "Through this program, we are helping to get the message out about the importance of prostate health and the simple things men can do."
This is the second year of the Strikeout Prostate Cancer Challenge. During the inaugural 2008 season, the program raised a total of $333,780. Based on that success, One A Day and Major League Baseball have teamed up again to make a $10 donation for every strikeout recorded this season and postseason to The Prostate Cancer Foundation, the world's largest philanthropic source of support for prostate cancer research. To date, this year's program has raised a total of $268,570 with more to come.
To show their commitment to this important program, Lowe and Smoltz are also personally donating $10 to the Prostate Cancer Foundation for every strikeout they record during the 2009 season.
"As a cancer survivor, raising awareness about vital health issues is particularly important to me," said Lowe. "I want to do everything I can to spread the word -- and each time I step on the field, I look forward to throwing a strikeout for such a great cause."
"We are thrilled to once again be partnering with One A Day to support the fight against prostate cancer," said John Brody, Major League Baseball Senior Vice President, Corporate Sales & Marketing. "And we would like to thank One A Day, The Prostate Cancer Foundation, John Smoltz and Derek Lowe and all within the Major League Baseball family who lend their support to this important initiative."
"Prostate Cancer Awareness Month is the perfect time to educate men about prostate cancer and what they can do to help protect themselves," said Dave Perron, Vice President, Baseball and Sports Enterprises for the Prostate Cancer Foundation. "And through the ongoing support from One A Day and MLB, along with the hands-on involvement of these well-known pitchers, we know we'll be able to do even more to raise awareness and find a cure for this deadly disease."
One A Day is the official multivitamin of Major League Baseball, and both One A Day Men's Health Formula, and One A Day Men's 50 Plus Advantage are specially formulated to help support a healthy heart, healthy blood pressure(**), healthy eyes and energy. Plus, One A Day Men's 50+ Advantage includes ginkgo to support memory and concentration.
One A Day Men's formulas are not intended to treat or prevent prostate cancer.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
About One A Day Multivitamins
Bayer Consumer Care's complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Women's with calcium and vitamin D for bone strength and breast health; One A Day Men's Health Formula specially formulated to support a healthy heart, healthy blood pressure, healthy eyes and energy; One A Day Men's 50+ Advantage which supports a healthy heart, healthy blood pressure(**), healthy eyes and energy and includes ginkgo to support memory and concentration; One A Day Women's 50+ Advantage with calcium and vitamin D for bone strength and breast health and ginkgo to support memory and concentration; One A Day Women's Prenatal with DHA to support healthy fetal brain and eye development; One A Day Women's Active Mind & Body to support mental alertness and physical energy; One A Day Teen Advantage for Her to help address teen girls' important concerns like healthy skin; and One A Day Teen Advantage for Him to address teen boys' important concerns like healthy muscle function*. For more information about One A Day multivitamins, visit www.oneaday.com.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation is the world's largest philanthropic source of support for prostate cancer research focused on discovering better treatments and a cure for prostate cancer. Founded in 1993, the PCF has raised more than $370 million and provided funding to more than 1,500 research projects at nearly 200 institutions worldwide. The PCF also advocates for greater awareness of prostate cancer and more governmental research funds. PCF advocacy has helped produce a 20-fold increase in government funding for prostate cancer since 1994. More information about prostate cancer and the PCF can be found at www.pcf.org.
(** )To( )help maintain blood pressure levels already within the normal range
(*) This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
SOURCE Bayer Consumer Care