Makai Dos Manos Celebrates 10 Years of Hispanic Marketing

EL SEGUNDO, Calif., May 12 /PRNewswire/ -- Makai Dos Manos announces its 10th year of operations this month, an anniversary that gets richer each year as the Hispanic division of Makai continues to capture the attention of a growing multi-cultural marketplace. Dos Manos continues to build on the rich heritage of its parent company Makai Inc. "It's fitting that we celebrate our 10th year after successfully completing activations for Fiesta Broadway and the Cinco de Mayo Celebration at Whittier Narrows," said Robbie Thain, Makai's CEO.

Makai Dos Manos is a division of Makai Inc. that is known for engaging and marketing to the Hispanic population in ways that can only be called "aluscinante" (spectacular). On April 25th the Dos Manos team managed activations for clients at the Latino Fiesta Broadway in Downtown LA and on May 3rd at the Cinco de Mayo celebration at Whittier Narrows Regional Park in Los Angeles. At both events Makai Dos Manos captured the spirit of the event and engaged consumers via product demonstrations, live DJ's, bilingual MC's, dancing and more. "At these events it's not just about having a bi-lingual staff; it's about knowing the consumer, knowing the brand and having enough market intelligence to create a meaningful experience while you are there. Our Dos Manos team knows just how to do that," said Robbie Thain.

As one of the pioneers to reach Hispanics experientially, in which prospects touch, feel, taste, hear, use and play with products in dynamic event settings, Makai Dos Manos has produced culturally apt experiences for clients like Nestle, T-Mobile, McDonalds, AT&T and Intel.

Makai Dos Manos uses the same systems and industry-leading experience as 15 year old parent company Makai Inc., tapping into the power of its proprietary, state-of-the-art internal systems that offer best-of-breed planning and execution tools in the business of experiential marketing. Downtown L.A.'s hugely popular Fiesta Broadway presents an excellent venue to showcase the promotional capabilities of Makai Dos Manos.

To see press release go to http://myprgenie.com/1878

SOURCE Makai Events