Make Earth Day Every Day

Kiehl's Since 1851 Unveils Limited Edition Label Art Series with Socially Responsible Canadian Partner Alanis Morissette

TORONTO, April 3, 2013 /CNW/ - In honour of Earth Day, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is proud to once again donate 100% of net proceeds of the Limited Edition Label Ultra Facial Oil-Free Gel Cream to Evergreen, a not-for-profit organization that deepens the connection between people and nature to develop a sustainable long-term impact on Canadian cities.

The Limited Edition Ultra Oil-Free Gel Cream features Morissette's depiction of her vision of spiritual, social and environmental responsibility. "As a Canadian, I am so proud to be partnering with Kiehl's Canada in their support of Evergreen," said Alanis Morissette. "In collaboration with Kiehl's Canada, we will support Evergreen to bring diverse groups of people together, inspiring them with ideas and engaging them to take action to create sustainable Canadian cities." 

Maintaining Kiehl's longstanding support of the environment, sales from the Limited Edition Label Ultra Facial Oil-Free Gel Cream in Canada will be used by Evergreen to deepen the connection between people and nature, empowering Canadians to take a hands-on approach to their urban environments. Through "Kiehl's Gives" initiatives to date, the brand has raised over $2,000,000 for environmental issues worldwide.

"Staying true to our longstanding mission of supporting initiatives to help preserve and protect the environment, we are delighted to continue our support of Evergreen to facilitate local and sustainable greening projects in schoolyards, parks and communities across Canada" said Kristin Armstrong, Vice-President General-Manager, Kiehl's Canada. "We're thrilled to be partnering with a socially conscious influencer like Alanis Morissette to improve the health of Canadian cities - now and for the future."

KIEHL'S ULTRA FACIAL OIL-FREE GEL CREAM

Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care has partnered with Alanis Morissette to create a Limited Edition label for Kiehl's Ultra Facial Oil-Free Gel Cream; formulated with sensitive skin in mind, this paraben-free, silicone-free, dye-free and fragrance-free formula helps rebalance skin's hydration levels and provides all-day no-shine moisture. Ultra Facial Oil-Free Gel Cream is scientifically proven to maintain all day moisturization and shine control for 24 hours, leading to a healthier, fresher, more balanced appearance.

Key Ingredients: Imperata Cylindrica Root Extract (a desert plant extract indigenous to the Australian Outback), Antarcticine (a glacial glycoprotein sourced in Antarctica), Cucumber Fruit Extract

Key Formula Attributes: Oil-free formula deeply hydrates and condition skins; non-greasy hydrator traps moisture to visibly reduce the appearance of oil; paraben-free, silicone-free, fragrance-free & oil-free

Size: 125ml                  Suggested Retail Price: $56.00

KIEHL'S SINCE 1851
Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.kiehls.ca. Please join Kiehl's Canada on Twitter @KiehlsCA and on Facebook at www.facebook.com/KiehlsCanada

EVERGREEN
Evergreen is a national not-for-profit organization that makes cities more livable. By deepening the connection between people and nature, and empowering Canadians to take a hands-on approach to their urban environments, Evergreen is improving the health of our cities—now and for the future. For more information, please visit www.evergreen.ca.


SOURCE Kiehl's Since 1851

Image with caption: "Kiehl's Since 1851 Unveils Limited Edition Label Art Series with Socially Responsible Canadian Partner Alanis Morissette (CNW Group/Kiehl's Since 1851)". Image available at: http://photos.newswire.ca/images/download/20130403_C2341_PHOTO_EN_25123.jpg



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