SAN MATEO, Calif., June 28 /PRNewswire/ -- Makena Technologies, creator
of the popular social virtual world There.com, today announced a
partnership with Capitol Music Group to bring music artists into There.com.
At least five artists will make appearances in There.com over the next few
months in the newly constructed Capitol Music Group venue, The Tower, an
exclusive virtual nightclub environment where fans can meet and talk with
band members and watch videos from Capitol Music Group artists. Interactive
kiosks will be placed in popular locations throughout the virtual world,
offering the sale of both virtual and real world merchandise.
"We know that consumers are spending a lot of time in virtual worlds
and There.com offers a completely new way to promote music, both emerging
talent and recognized artists, allowing artists to really connect with
their fan bases," said Syd Schwartz, Senior Vice President of Digital
Strategy, for Capitol Music Group. "Virtual worlds also give us a new
revenue channel to promote our artists and sell virtual and real world
branded merchandise to consumers."
Nearly anyone with a computer and Internet connection can visit The
Tower in There.com The nightclub will officially open in There.com on July
10, with an appearance by popular rap artist MIMS. In addition to MIMS, the
scheduled lineup includes: Yellowcard, Korn, the Beastie Boys and Lily
Allen. During their appearances, artists will spend time with their fans,
answer fan questions and provide information about tours and albums.
"Capitol Music Group is a natural fit for There.com because of our
broad demographic, brand safety, and PG-13 environment. The company
demonstrates its brand leadership by being one of the first music labels to
leverage this new medium to connect artists and fans," said Michael Wilson,
CEO of Makena Technologies. "This partnership also demonstrates how
Makena's platform can be used as the "new film" which companies like
Capitol Music Group can leverage to build a whole new consumer experiences
utilizing our user safety and content protection features."
There.com members will find virtual merchandise for sale from each
artist appearing in The Tower. To further self-expression in the virtual
world, branded t-shirts and hoodies can be purchased by member avatars and
virtual posters can be bought for decorating virtual homes and hangouts.
Interactive Capitol Music Group kiosks placed in locations throughout
There.com will offer
members the opportunity to purchase CDs and DVDs for their real world
About Makena Technologies, Inc.
Makena Technologies is the parent company of There.com, a fully
interactive, 3D online virtual world where members can customize and create
their own 3D character, meet and hang out with friends in real-time using
voice and text chat, build their own virtual homes, participate in events
ranging from car races to paintball to fashion shows and even create and
sell their own virtual items. There.com is a safe and exciting "PG-13"
environment for ages 13 and up that has something to offer nearly anyone.
Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA. For
more information, visit http://www.there.com.
About Capitol Music Group
The Capitol Music Group, part of EMI Music, consists of the Capitol and
Virgin imprints and its roster includes such artists as 30 Seconds to Mars,
Lily Allen, The Beatles, Corrine Bailey Rae, Coldplay, Decemberists,
Gorillaz, Interpol, Lenny Kravitz, OK Go, The Red Jumpsuit Apparatus, The
Rolling Stones, Joss Stone and KT Tunstall. More artist information is
available at http://www.capitolpub.net.
SOURCE Makena Technologies