Makena Technologies and Capitol Music Group Partner to Bring Music Artists Into

Popular Artists to Meet and Talk with Fans Virtually; Promote Upcoming

Tours, Albums and Merchandise

Capitol is First Major Record Label to Have Presence in

Jun 28, 2007, 01:00 ET from Makena Technologies

    SAN MATEO, Calif., June 28 /PRNewswire/ -- Makena Technologies, creator
 of the popular social virtual world, today announced a
 partnership with Capitol Music Group to bring music artists into
 At least five artists will make appearances in over the next few
 months in the newly constructed Capitol Music Group venue, The Tower, an
 exclusive virtual nightclub environment where fans can meet and talk with
 band members and watch videos from Capitol Music Group artists. Interactive
 kiosks will be placed in popular locations throughout the virtual world,
 offering the sale of both virtual and real world merchandise.
     "We know that consumers are spending a lot of time in virtual worlds
 and offers a completely new way to promote music, both emerging
 talent and recognized artists, allowing artists to really connect with
 their fan bases," said Syd Schwartz, Senior Vice President of Digital
 Strategy, for Capitol Music Group. "Virtual worlds also give us a new
 revenue channel to promote our artists and sell virtual and real world
 branded merchandise to consumers."
     Nearly anyone with a computer and Internet connection can visit The
 Tower in The nightclub will officially open in on July
 10, with an appearance by popular rap artist MIMS. In addition to MIMS, the
 scheduled lineup includes: Yellowcard, Korn, the Beastie Boys and Lily
 Allen. During their appearances, artists will spend time with their fans,
 answer fan questions and provide information about tours and albums.
     "Capitol Music Group is a natural fit for because of our
 broad demographic, brand safety, and PG-13 environment. The company
 demonstrates its brand leadership by being one of the first music labels to
 leverage this new medium to connect artists and fans," said Michael Wilson,
 CEO of Makena Technologies. "This partnership also demonstrates how
 Makena's platform can be used as the "new film" which companies like
 Capitol Music Group can leverage to build a whole new consumer experiences
 utilizing our user safety and content protection features." members will find virtual merchandise for sale from each
 artist appearing in The Tower. To further self-expression in the virtual
 world, branded t-shirts and hoodies can be purchased by member avatars and
 virtual posters can be bought for decorating virtual homes and hangouts.
 Interactive Capitol Music Group kiosks placed in locations throughout will offer
     members the opportunity to purchase CDs and DVDs for their real world
     About Makena Technologies, Inc.
     Makena Technologies is the parent company of, a fully
 interactive, 3D online virtual world where members can customize and create
 their own 3D character, meet and hang out with friends in real-time using
 voice and text chat, build their own virtual homes, participate in events
 ranging from car races to paintball to fashion shows and even create and
 sell their own virtual items. is a safe and exciting "PG-13"
 environment for ages 13 and up that has something to offer nearly anyone.
 Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA. For
 more information, visit
     About Capitol Music Group
     The Capitol Music Group, part of EMI Music, consists of the Capitol and
 Virgin imprints and its roster includes such artists as 30 Seconds to Mars,
 Lily Allen, The Beatles, Corrine Bailey Rae, Coldplay, Decemberists,
 Gorillaz, Interpol, Lenny Kravitz, OK Go, The Red Jumpsuit Apparatus, The
 Rolling Stones, Joss Stone and KT Tunstall. More artist information is
 available at

SOURCE Makena Technologies