Makeover 2.0: STARMEN Design Group Creates New Look For Hollywood Makeup School Elegance International Launches Refreshed Website By Award-Winning Marketing Agency

HOLLYWOOD, Calif., March 26, 2013 /PRNewswire-iReach/ -- The world's first school of professional makeup just got a makeover of its own. Elegance International, founded in Hollywood in 1966, has unveiled its thoroughly redesigned website at


Developed by award-winning marketing agency STARMEN Design Group, the refreshed site showcases the school's academic offerings and the success stories of its graduates, all in a streamlined architecture.

STARMEN Creative Director Anthony Wiktor said, "Our goal was to deliver an academic site that focuses on EI's artistry and history, while keeping the design minimal yet professional. We wanted prospective students to easily find the information they needed. Above all, the new site had to support EI's mission of producing great talent, by showcasing their graduates as the most sought after and respected artists in the industry."

To serve these goals, the STARMEN team developed a responsive site layout that works across all mobile platforms and is complete with a content management system. The minimal design structure provides a clutter-free layout that focuses more on photography, alumni work, video testimonials, and course information.

Elegance International is one of the few makeup schools accredited by the ACCSC (Accrediting Commission of Career Schools and Colleges). Located just one block from the intersection of Hollywood and Highland, EI's Artistry of Makeup program includes courses in makeup application for Beauty/Corrective, Theater, Fashion, Special Effects, Television, and Film. EI's graduates work throughout the entertainment industry, and have won Emmy and Academy Awards.

Also based in Hollywood, STARMEN Design Group ( creates brand identities, marketing strategies, websites and other digital media for a diverse array of clients. In 2012, STARMEN won 3 Davey Awards and 6 W3 Awards for excellence in web design, with Web Designer magazine naming STARMEN the Number One Web Design Agency in Los Angeles.

Media Contact:

Kim Tronic, STARMEN Design Group, 323-472-8600,

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