Makers of SPLENDA(R) Sweeteners Invite Half a Million Parents and Children to a Better Bake Sale
FORT WASHINGTON, Pa., Sept. 6 /PRNewswire/ -- McNeil Nutritionals, LLC, the makers of SPLENDA(R) Sweeteners, today kicks off a school-year long drive to make bake sales healthier through the sale of reduced sugar/calorie treats and beverages. With schools focused on implementing newly developed nutrition and fitness guidelines, the SPLENDA(R) Bake Sale campaign also offers simple health education tools easy to replicate in school or at home. This launch marks the second year of the SPLENDA(R) Bake Sale program. In its first year, an estimated half million parents and children attended bake sales, raising approximately $1 million for school playground improvements, purchase of classroom supplies and the development of more robust nutrition education curriculum. For the furthest reach into schools, the SPLENDA(R) Brand continues its partnership with PTO Today, the national authority on work with elementary and middle school parent-teacher groups. "Our parent leaders have had a tremendous response to the SPLENDA(R) Bake Sales program with more than 2,200 schools taking part to date," said Tim Sullivan, President, PTO Today, Inc. Participating PTO group leaders have also provided positive feedback on the program. Three out of four found the SPLENDA(R) Bake Sale Kit "useful" or "very useful" and 88% were "satisfied" or "very satisfied" with SPLENDA(R) Sweeteners(1). The campaign foundation is a complimentary kit, entitled "Sweet Success: The Better Bake Sale Kit," offered to school parent group leaders featuring reduced-sugar recipe suggestions, materials for the bake sale (napkins, promotional posters/fliers, product samples) and simple tips for incorporating good nutrition and physical activity into the daily routine. In addition, new content added to http://www.schoolbakesales.com this year includes: * "Ask the Expert" bi-monthly column with answers from a registered dietitian to parents questions about everything from ideal snacking to hosting healthier school programs. * A downloadable "Nutrition Guide for Busy Parents" providing serving size equivalents and a recommended daily meal plan. * More reduced-sugar recipes, including new items featuring Nestle(R) Toll House(R) and Kool-Aid(R) products. The thought of organizing a bake sale is daunting but the tips below can help take out the guesswork: * Combine the bake sale with something already planned that is generally well attended, like a sporting event or on election day. * Pick an umbrella theme and have everything ladder up to it. For example, choose an art-inspired bake sale and designate a cookie decoration station. * Engage "celebrity" bakers, like the principal or a favorite teacher. * Go beyond baked goods. Offer reduced-sugar beverages as well. * Request donations vs. selling individual items. Attendees are likely to give one lump sum rather than a few quarters for one cupcake. "The SPLENDA(R) Bake Sale program arms teachers and parents with information to enable better health through improved nutrition, such as with lower-sugar, great-tasting recipes," Ivy Brown, SPLENDA(R) Brand Franchise Director, McNeil Nutritionals, LLC. "We are excited to be making the program even more relevant to the nutritional needs of families this year and hope all participating schools will use the resources to foster a healthier community overall." About SPLENDA(R) Brand Sweetener SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA(R) Sweeteners or get recipes and tips on cooking and baking with the brand by logging on to http://www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363). About McNeil Nutritionals McNeil Nutritionals, LLC, is a marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA. About PTO Today, Inc. PTO Today, Inc. is the only company dedicated exclusively to serving the entire school parent group (PTO/PTA) market with a full suite of products and services, all geared toward helping leaders serve their schools more effectively and run their groups more efficiently. PTO Today's products and programs include PTO Manager, the web-based software solution for parent groups and the School Family Night programs, evening events for parent groups to build parent involvement and foster their school community. PTO Today's flagship publication -- PTO Today magazine is published six times a year. PTO Today magazine reaches parent group leaders at more than 80,000 K-8 public and private elementary and middle schools across the country. NESTLE(R) Toll House(R) is a registered trademark of Societe des Produits Nestle S.A., Vevey, Switzerland. KOOL-AID is a registered trademark of KF Holdings. (1) PTO Today, Inc. December 2005 Survey Data Contacts: Joanna Young Sherri Satalof RF|Binder Partners McNeil Nutritionals, LLC 212-994-7556 215-273-7449
SOURCE McNeil Nutritionals, LLC
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