FORT WASHINGTON, Pa., Sept. 6 /PRNewswire/ -- McNeil Nutritionals, LLC,
the makers of SPLENDA(R) Sweeteners, today kicks off a school-year long
drive to make bake sales healthier through the sale of reduced
sugar/calorie treats and beverages. With schools focused on implementing
newly developed nutrition and fitness guidelines, the SPLENDA(R) Bake Sale
campaign also offers simple health education tools easy to replicate in
school or at home.
This launch marks the second year of the SPLENDA(R) Bake Sale program.
In its first year, an estimated half million parents and children attended
bake sales, raising approximately $1 million for school playground
improvements, purchase of classroom supplies and the development of more
robust nutrition education curriculum.
For the furthest reach into schools, the SPLENDA(R) Brand continues its
partnership with PTO Today, the national authority on work with elementary
and middle school parent-teacher groups. "Our parent leaders have had a
tremendous response to the SPLENDA(R) Bake Sales program with more than
2,200 schools taking part to date," said Tim Sullivan, President, PTO
Participating PTO group leaders have also provided positive feedback on
the program. Three out of four found the SPLENDA(R) Bake Sale Kit "useful"
or "very useful" and 88% were "satisfied" or "very satisfied" with
The campaign foundation is a complimentary kit, entitled "Sweet
Success: The Better Bake Sale Kit," offered to school parent group leaders
featuring reduced-sugar recipe suggestions, materials for the bake sale
(napkins, promotional posters/fliers, product samples) and simple tips for
incorporating good nutrition and physical activity into the daily routine.
In addition, new content added to http://www.schoolbakesales.com this
* "Ask the Expert" bi-monthly column with answers from a registered
dietitian to parents questions about everything from ideal snacking to
hosting healthier school programs.
* A downloadable "Nutrition Guide for Busy Parents" providing serving size
equivalents and a recommended daily meal plan.
* More reduced-sugar recipes, including new items featuring Nestle(R) Toll
House(R) and Kool-Aid(R) products.
The thought of organizing a bake sale is daunting but the tips below
can help take out the guesswork:
* Combine the bake sale with something already planned that is generally
well attended, like a sporting event or on election day.
* Pick an umbrella theme and have everything ladder up to it. For
example, choose an art-inspired bake sale and designate a cookie
* Engage "celebrity" bakers, like the principal or a favorite teacher.
* Go beyond baked goods. Offer reduced-sugar beverages as well.
* Request donations vs. selling individual items. Attendees are likely to
give one lump sum rather than a few quarters for one cupcake.
"The SPLENDA(R) Bake Sale program arms teachers and parents with
information to enable better health through improved nutrition, such as
with lower-sugar, great-tasting recipes," Ivy Brown, SPLENDA(R) Brand
Franchise Director, McNeil Nutritionals, LLC. "We are excited to be making
the program even more relevant to the nutritional needs of families this
year and hope all participating schools will use the resources to foster a
healthier community overall."
About SPLENDA(R) Brand Sweetener
SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC.
SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major
food brands worldwide. You can find out more about SPLENDA(R) Sweeteners or
get recipes and tips on cooking and baking with the brand by logging on to
http://www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363).
About McNeil Nutritionals
McNeil Nutritionals, LLC, is a marketer of innovative nutritional
products. The company's mission is to give people the ability to actively
manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No
Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews,
LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil
Nutritionals, LLC, is headquartered in Fort Washington, PA.
About PTO Today, Inc.
PTO Today, Inc. is the only company dedicated exclusively to serving
the entire school parent group (PTO/PTA) market with a full suite of
products and services, all geared toward helping leaders serve their
schools more effectively and run their groups more efficiently. PTO Today's
products and programs include PTO Manager, the web-based software solution
for parent groups and the School Family Night programs, evening events for
parent groups to build parent involvement and foster their school
community. PTO Today's flagship publication -- PTO Today magazine is
published six times a year. PTO Today magazine reaches parent group leaders
at more than 80,000 K-8 public and private elementary and middle schools
across the country.
NESTLE(R) Toll House(R) is a registered trademark of Societe des
Produits Nestle S.A., Vevey, Switzerland.
KOOL-AID is a registered trademark of KF Holdings.
(1) PTO Today, Inc. December 2005 Survey Data
Joanna Young Sherri Satalof
RF|Binder Partners McNeil Nutritionals, LLC
SOURCE McNeil Nutritionals, LLC