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Making the Most of Your eBooks for Your Content Marketing Efforts

Nov 22, 2013, 11:55 ET from PR Newswire Association LLC

NEW YORK, Nov. 22, 2013 /PRNewswire/ -- For small businesses and self-publishing authors, eBooks on topics of interest to their audience can play a key role in their content marketing strategy. Depending on your ultimate goal, whether it is broad accessibility or the ability for a targeted audience to share with their networks, there are several eBook file formats available for use in lead generation efforts. 


In her latest article for PR Newswire's Small Business PR Toolkit, Heather Wied, Marketing Director for Pubsoft, evaluates book formats on the market and the benefits and constraints they present for marketers. Wied also provides an overview on the data marketers can expect to collect from eBook marketing efforts.

To learn more about best practices for eBook marketing:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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