NEW YORK, Nov. 22, 2013 /PRNewswire/ -- For small businesses and self-publishing authors, eBooks on topics of interest to their audience can play a key role in their content marketing strategy. Depending on your ultimate goal, whether it is broad accessibility or the ability for a targeted audience to share with their networks, there are several eBook file formats available for use in lead generation efforts.
In her latest article for PR Newswire's Small Business PR Toolkit, Heather Wied, Marketing Director for Pubsoft, evaluates book formats on the market and the benefits and constraints they present for marketers. Wied also provides an overview on the data marketers can expect to collect from eBook marketing efforts.
To learn more about best practices for eBook marketing: http://bit.ly/1aVE1fp
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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