Malibu(R) Rum Spikes One Over the Net With Exclusive Beach Volleyball Partnership
Top-Selling Caribbean Rum Named Official Spirits Sponsor of 2009 and 2010 AVP Crocs Tour Seasons
Featuring more than 150 of the top male and female pro beach volleyball competitors, the 16-venue event series will deliver "amazing athletic contests surrounded by unforgettable beach parties this Spring and Summer," said
"Beach volleyball is not just a sport played by top professional athletes," Hodell said. "It is a lifestyle, and the Malibu brand embodies all that which is associated with the AVP...the beach, the fun atmosphere and that little bit of
As the official and exclusive spirits sponsor, Malibu will be integrated into the nationally televised AVP events that will air on NBC, Universal Sports or cable networks, through visible signage, lifestyle shots from the sponsor village and suite and other on-screen exposure. In addition, the sponsorship includes extensive on-site signage, a Malibu 'Get Your Island On' cabana in the sponsor village where guests (LDA+) can enjoy interactive games, contests, special promotions and sample delicious Malibu cocktails, a full hospitality suite and player "meet and greets." Malibu is supporting the program with local advertising, on-premise bar night activity and retail display programming materials.
"Volleyball and Malibu are a natural partnership, given the evocative nature of both in elevating the summer experience," said
The schedule of the 2009 AVP Beach Volleyball tour is as follows:
DATE: MARKET: Location: March 27-29 Panama City Beach, Beach (Sharky's) FL April 17-19 Riverside, CA Non-Beach: 3300 Market Street May 1-May 3 San Diego, CA Harrah's Rincon Casino May 15-17 Houston, TX Westside Tennis Center May 22-24 Huntington Beach, CA South Side of Huntington Beach Pier 285 May 29-31 Atlanta, GA Atlantic Station June 19-21 Ocean City, MD Beach: North side of Ocean City Pier July 3-5 Coney Island, NY 21st Street and Surf Ave. July 17-19 Manhattan Beach, CA South Side of Manhattan Beach Pier10 Aug 7-9 Hermosa Beach, CA North Side of Hermosa Beach Pier Aug 14-16 San Francisco, CA Pier 30/32, San Francisco Aug 21-23 Muskegon, MI Pere Marquette Aug 28-30 Chicago, IL Oak Street Beach, 1001 N Lakeshore Drive Sept 4-6 Cincinnati, OH Lindner Family Tennis Center Sept 17-19 Las Vegas, NV Mandalay Bay Resort and Casino Sept 24-26 Glendale, AZ Westgate City Center
About Pernod Ricard
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of
The company is based in
About AVP, Inc.:
AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout
Contact Information: Sarah Bessette Pernod Ricard USA email@example.com 646-746-9076
SOURCE Pernod Ricard USA
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