EAST HANOVER, N.J., Jan. 14 /PRNewswire/ -- It may be the height of football season, but America's "First Family of Football," is being drawn to a "second sport." Famous quarterback brothers Peyton Manning and Eli Manning have announced they are now becoming "two sport" athletes by being the first members of the Double Stuf Racing League (DSRL). They have the support of their parents, legendary football star and quarterback great himself, Archie Manning, and proud mother, Olivia. The DSRL connects family and friends through Oreo Lick Racing, a fun and friendly competition -- and you don't even need to be a professional athlete to participate. All you need is a single Oreo Double Stuf cookie, a glass of milk and a friend or family member to race against. As part of this inaugural season, the Mannings are inviting consumers to try and out-lick them by teaming up with Oreo for a nationwide instant win promotion, in which 10 lucky families will win a trip this July for a chance to compete in a DSRL match against these "pros." The event will take place on the Mannings' true home turf -- in New Orleans -- and the winner will receive the $10,000 grand prize. "My brother and I have always enjoyed friendly competition both on and off the field," said Peyton. "We also have fond memories of enjoying Oreo cookies and milk together as a family going back to our childhood days, so the DSRL is a natural 'second sport' for us." "And we've been practicing our technique over the years to try to become the best lick racers we can be. We encourage America to get in on the fun as well, and enter for a chance to try to compete against us this summer," added Eli. Getting In On the Action The DSRL is a fun activity that anyone can enjoy. The only real "equipment" needed is an Oreo Double Stuf cookie, a glass of milk and someone to compete against. To start the race, each person twists their cookie open and licks off all the creme. Then, each person shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish wins! Of course, there are some tips and techniques to help you succeed. The Mannings share theirs on http://www.DSRL.com where visitors can also:
-- Watch the Manning brothers "twist, lick and dunk" -- Become an official member of the DSRL -- Enter the instant win promotion to be one of 10 lucky families who wins a trip to New Orleans and a chance to compete against the Mannings for a $10,000 grand prize; No purchase necessary, see Official Rules at http://www.DSRL.com -- Enter to win a "DSRL Kit" with "official" DSRL jersey, cooler bag, headband and milk cups. Everything you'll need for lick racing fun! -- Get great DSRL gear, like "official" t-shirts, headbands and milk cups Making History The DSRL interactive marketing program is a first of its kind for the Oreo brand. It includes a robust Web site (www.DSRL.com) and a major advertising campaign, created by Draftfcb New York featuring the entire Manning family, with parents Archie and Olivia supporting their sons' decision to become "two sport" athletes. Activities kicked off in December 2007 with a series of "teaser ads" and an unbranded "teaser" Web site (http://www.whatsthesecondsport.com). The big reveal of the Mannings' "second sport" as the DSRL launched online Jan. 9 and in TV ads during Peyton's playoff game on Sunday, Jan. 13. In addition to the Mannings, NASCAR Sprint Cup Series driver Greg Biffle, who helped pioneer the Double Stuf Race in 2007, also joins the league as a founding member. A Timeless Tradition With its "twisting, licking and dunking" ritual, "Oreo and Milk" is a classic combination that has brought families and friends together for more than 95 years. For more information on the Oreo Double Stuf Racing League or to see the official sweepstakes rules, visit http://www.dsrl.com. About Kraft Foods Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including six brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at http://www.kraft.com.
SOURCE Kraft Foods