2014

Manulife Venture Annuities to be Offered Under the John Hancock Brand Name Brand Recognition Expected to Drive Further Growth



Financial Advisors Will Continue to Receive Same Award-Winning Service



    BOSTON, Mass., Jan. 13 /PRNewswire-FirstCall/ -- Manulife Financial
 Corporation has announced that its Venture Variable Annuities will be sold
 under the John Hancock brand name, effective January 1, 2005. The change is
 part of a move by Manulife Financial to adopt the John Hancock name and logo
 for most insurance and financial products distributed in the United States,
 and leverages John Hancock's strong brand recognition in the U.S. marketplace.
 Manulife Financial Corporation acquired John Hancock Financial Services, Inc.
 in April 2004.
     As part of the re-branding, The Manufacturers Life Insurance Company
 (U.S.A.) (Manulife USA), the issuing company for Venture Variable Annuity
 products in the United States, changed its name to John Hancock Life Insurance
 Company (U.S.A.)(1) (John Hancock USA), effective, January 1, 2005.
     "The John Hancock brand is one of the most recognized in American
 households, with 95 percent awareness among consumers,"(2) said James R.
 Boyle, president, John Hancock Annuities.  A study by Plan-it-Marketing found
 that brand is, by far, the most important criterion in choosing a company from
 which to buy an annuity, accounting for 34 percent of the purchase decision.
 Financial strength, the second most important factor, accounts for 19 percent.
 "Financial advisors now have the best of both worlds -- a trusted and
 recognized brand to offer clients and the distinctive annuities, award-winning
 service and solid financial strength they have come to expect from Manulife
 USA," which has consistently ranked among the highest in financial strength as
 judged by major rating agencies, such as A.M. Best, Fitch, Moody's and
 Standard & Poor's.
     "We will continue our reputation in wholesaling excellence," says Robert
 Cassato, executive vice president of Manulife Financial Corporation and
 president of Wood Logan (formerly known as Manulife Wood Logan), which
 provides sales and marketing support for individual wealth management
 products.  "The new name will build upon our competitive advantages.  It will
 help us continue record sales growth of our highly successful Venture Variable
 Annuities with the guaranteed income rider, called Principal Plus."  Venture
 Variable Annuity sales rose 47 percent in the first three quarters of 2004
 versus the same time period the prior year, which contributed to the company's
 improved position in the non-proprietary market from #7 to #4.(3)
     In 2005, financial advisors will continue to have access to a wider array
 of insurance and investment products, as a result of the Manulife Financial-
 John Hancock merger.  Through its insurance subsidiaries, the combined group
 of companies is now the second largest life insurance company in North America
 (and fourth largest in the world)(4).
     More information can be found on the Internet at
 http://www.johnhancockannuities.com.
 
     About Manulife Financial and John Hancock
     Manulife Financial is a leading Canadian-based financial services group
 serving millions of customers in 19 countries and territories worldwide.
 Operating as Manulife Financial in Canada and most of Asia, and primarily
 through John Hancock in the United States, the Company offers clients a
 diverse range of financial protection products and wealth management services
 through its extensive network of employees, agents and distribution partners.
 Funds under management by Manulife Financial and its subsidiaries were Cdn$346
 billion (US$274 billion) as at September 30, 2004.
     Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE,
 and under '0945' on the SEHK. Manulife Financial can be found on the Internet
 at http://www.manulife.com.
     John Hancock Financial Services, Inc. was acquired by Manulife Financial
 Corporation on April 28, 2004 and is one of the largest life insurance
 companies in the United States.  Founded in 1862, John Hancock today offers a
 broad range of financial products and services, including whole life, term
 life, variable life, and universal life insurance, as well as college savings
 products, fixed and variable annuities, long-term care insurance, mutual funds
 and various forms of business insurance.
     Contact your financial consultant or visit
 http://www.johnhancockannuities.com for more information, including a
 prospectus that contains complete details on investment objectives, risks,
 fees, charges and expenses as well as other information about the investment
 company, which should be carefully considered.  Please read the prospectus
 carefully prior to investing.  The prospectus contains this and other
 information on the product and the underlying portfolios.
     Guarantees are backed by the claims paying ability of the issuer.  Venture
 Annuities and the optional riders are not available in all states; product
 features may vary, subject to state regulation.  Annuities are long-term
 contracts designed for retirement purposes.
     Venture Annuities are issued and administered by John Hancock Life
 Insurance Company  (U.S.A.), a Bloomfield Hills, MI, company with its annuity
 service office in Boston, MA.  Venture Combination Fixed and Variable
 Annuities are distributed by John Hancock Distributors LLC.
 
     Annuities are not deposits or obligations of, or guaranteed by, any bank
 or financial institution.  Annuities are not insured by the FDIC or any other
 agency and are subject to investment risks, including the possible loss of
 principal.
 
      (1) Not licensed in New York.  Venture Variable Annuity products in New
          York are issued by John Hancock Life Insurance Company of New York,
          Valhalla, New York.
      (2) Roper Starch Worldwide and Plan-it Marketing, September 2001
      (3) VARDS
      (4) Based on market capitalization as of September 30, 2004
 
     MLI0106055060
 
 

SOURCE Manulife Financial Corporation

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