March to the Beat of a Different Drumstick?

Nestle(R) Drumstick(R) Introduces Two New Flavors!

New Peanut Butter Drumstick Cones and Mint Drumstick Cones

Oct 10, 2005, 01:00 ET from Dreyer's Grand Ice Cream, Inc.

    OAKLAND, Calif., Oct. 10 /PRNewswire/ -- There's nothing more nostalgic
 than biting into an original Nestle(R) Drumstick(R) sundae cone
 -- the unforgettable taste of creamy Vanilla ice cream, rich chocolaty
 coating, and roasted peanuts all in one mouthful.  But, for those who march to
 the beat of a different Drumstick, Nestle has introduced two new Drumstick ice
 cream cone flavors -- Mint and Peanut Butter Fudge.
     Does the choice of a Mint or Peanut Butter Fudge cone over the original
 Vanilla Drumstick cone tell us something?  According to Dr. Alan Hirsch of the
 Smell & Taste Treatment and Research Foundation in Chicago, flavor choices can
 reveal some interesting personality traits.
     Those who reach for the Mint Drumstick cone are loyal and dependable,
 devoted and true friends or spouses.  Their generous and self-sacrificing
 nature makes them vulnerable and easily taken advantage of by people around
 them, including those with whom they are romantically involved.  They are
 followers, rather than leaders, and would rather be in the background while
 letting others take credit for their hard work.
     Peanut Butter Fudge Drumstick cone lovers are driven, success-oriented,
 natural leaders.  They enjoy the triumphs and rewards of their success and are
 ruthless and unforgiving competitors.  They surround themselves with only the
 best, both in material possessions and people, whether it is chefs, doctors,
 and even friends.  Driven and aggressive in nature, they can overwhelm those
 with whom they are closest.  Impatient, they frustrate easily when forced to
 be involved with the minor inconveniences of life, whether it's waiting in a
 supermarket checkout line, for a waiter or waitress in a restaurant, or even
 for the elevator doors to open.
     Contrary to what one might think, those who choose Vanilla Drumstick cones
 are anything but bland.  They are flamboyant and extroverted, thriving on
 attention and the adulation of others.  They crave novelty in all aspects of
 their life -- professionally, socially and romantically.  Their quest for the
 new and different may cause difficulty in maintaining long-term romantic
     No matter which flavor one favors, all three Drumstick ice cream cone
 flavors are available nationally at supermarkets and convenience stores in a
 four-pack with a suggested retail price of $3.99.
     Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture
 and distribute a full spectrum of ice cream and frozen dessert products.
 Brands of frozen dessert products currently manufactured or distributed by
 Dreyer's in the United States include Grand, Grand Light(R), Slow Churned(TM)
 Light, Haagen-Dazs(R), Haagen-Dazs(R) Light, Dibs(TM), Nestle(R) Drumstick(R),
 Nestle Crunch(R), Butterfinger(R), Toll House(R), Carnation(R), Push-Up(R),
 Dole(R), Homemade, Fruit Bars, Starbucks(R), and The Skinny Cow(R).  The
 company's premium products are marketed under the Dreyer's brand name
 throughout the western states and Texas, and under the Edy's name throughout
 the remainder of the United States.  Internationally, the Dreyer's brand
 extends to select markets in the Far East and the Edy's brand extends to the
 Caribbean and South America.  For more information on the company, please
     NOTE:  NESTLE(R) AND DRUMSTICK(R) are registered trademarks of Societe des
 Produits Nestle S.A., Vevey, Switzerland

SOURCE Dreyer's Grand Ice Cream, Inc.