SAO PAULO, Brazil, July 23 /PRNewswire-FirstCall/ -- Marfrig Group
(Bovespa: MRFG3), one of the largest producers of beef and beef by-products
in Latin America, announced today that it has acquired the Pemmican beef
jerky brand and related production equipment from ConAgra Foods, Inc.
through its subsidiary Mirab USA Inc. for USD 25 million in cash.
Marfrig and ConAgra Foods have also entered into a sales and
distribution agreement for the 5 years up to 20th July 2013 under which
ConAgra Foods will sell and distribute the Pemmican brand beef jerky for
Marfrig within its existing Consumer Products Division. Marfrig will also
co-pack "Slim Jim" beef jerky for ConAgra Foods pursuant to a co-pack
agreement between ConAgra Foods and Mirab USA. This agreement does not
include the "Slim Jim" beef stick business.
Marfrig has diversified sources to produce beef jerky from its units in
Brazil, Argentina and Uruguay with a combined capacity of 27 tons/day and a
packaging facility in Mirab USA.
History of the brand
Though the Pemmican brand has been around for only 35 years, its
tradition goes back a few hundred. The word "pemmican" is Native American
in origin and was used to describe a high-protein food source made from
dried meat and berries.
Because it was highly nutritious, spoil-resistant, and good for
traveling, it was ideal food for their way of life and it became one of the
most important survival tools of the early American frontier. Pemmican
continues to be a favorite among everyday explorers, whether the
exploration takes you only as far as across the city or around the world.
"The acquisition of the Pemmican brand strengthens Marfrig's
participation in the branded meat snacks market," says Ricardo Florence,
Marfrig's IRO. In addition, the transaction will provide to the Group a
wealthy partnership with ConAgra Foods in the United States, enhancing the
Group's investment in food distribution, reaching its final clients with a
well-known and traditional brand."
"As one of the world's largest producers of beef, Marfrig can leverage
its capabilities to produce Pemmican more efficiently, while also investing
more heavily in innovation and marketing," said Paul Lapadat, president,
Consumer Foods Snacks, ConAgra Foods. "We remain committed to our snacks
business, and will be focusing our energies moving forward on our core
snacks portfolio, which includes Slim Jim and our popcorn and seeds
Marfrig Frigorificos e Comercio de Alimentos S.A. (Bovespa: MRFG3), is
one of the leading beef and beef-product producers in Latin America.
Marfrig works with an innovative service concept always tuned to the market
needs in the development and application of new technologies and with a
presence in several sectors including FOOD SERVICE and industrialized
products. As of July 2008, the Marfrig Group has 18 cattle slaughtering
units, 18 processing plants, 3 lamb slaughtering units, 5 hog slaughtering
units, 5 poultry slaughtering units and 2 trading houses, with a
slaughtering capacity of 21,100 heads of cattle/day, 6,400 hogs/day,
780,000 birds/day and 8,400 lambs/day and 1,030 tonnes/day of further
processed and industrialized products, consolidating its positioning in the
market as one of the world's leading meatpacking companies.
The Marfrig Group has over 24,000 employees, including the
international companies. It also has a distribution center in Santo Andre
(SP) and a tannery in Promissao (SP) with a processing capacity for 1,500
hides/day, besides termination feed lots located in the cities of Guapiacu,
Pereira Barreto and Tangara da Serra. For more information, please visit
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading
packaged food companies, serving consumer grocery retailers, as well as
restaurants and other foodservice establishments. Popular ConAgra Foods
consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy
Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's,
PAM and many others. For more information, please visit
MZ Media Relations
Mariela de Castro Aguilar/Simone Luciano
(55 11) 3529-3866/3883
SOURCE Marfrig Group