World's Top-Selling Female Artist to Produce Original Ringtones and Star in

National TV Commercial for Pepsi's Summer Promotion - Pepsi Cool Tones &

Motorola Phones

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    PURCHASE, N.Y., April 19 /PRNewswire/ -- Mariah Carey will take center
 stage with Pepsi in a unique partnership this summer. The Grammy Award-
 winning artist will write and record original ringtones that will be
 available exclusively through the Pepsi Cool Tones & Motorola Phones
 promotion.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060419/NYW123 )
     The Pepsi Cool Tones & Motorola Phones promotion is giving music fans
 the opportunity to download more than 100 original ringtones created
 specifically for the program by some of the summer's hottest artists,
 including 20 original voice and music tones written and produced by Mariah
 Carey. This marks the first time top musicians and producers have written
 music and lyrics in the ringtone format for a large scale promotion.
     The consumers who participate in the Pepsi Cool Tones & Motorola Phones
 promotion will also have the opportunity to win their choice of Motorola
 phones including the Motorola RAZR(TM) and Motorola SLVR(TM). Additional
 information about the promotion can be found on http://www.pepsismash.com,
 powered by Yahoo! Music.
     "I had a lot of fun with this project. It was a great creative outlet
 because musically I could do things here that I would never think to do for
 one of my albums," said Mariah Carey. "This was a great idea by Pepsi, and
 I'm happy to be a part of it."
     Carey will kick off the Pepsi Cool Tones and Motorola Phones promotion
 with a national TV commercial in May, which will be directed by Paul Hunter
 and created by BBDO, New York, Pepsi's long-time agency. Hunter, an award-
 winning director of music videos and commercials, has directed the videos
 for a number of Carey's chart-topping hits.
     Carey's partnership with Pepsi also includes an exclusive Pepsi Smash
 concert this summer at the intimate Kodak Theater in Los Angeles, which
 will be the first stop of her highly anticipated tour. Music fans will be
 able to win tickets to the show, Carey's first full concert performance in
 over three years, via radio and retail promotions across the country.
     Mariah Carey has had more number one singles than any other artist in
 history. She has been recognized with the most prestigious accolades in the
 music industry, including five Grammy Awards, eight American Music Awards,
 Billboard's "Artist of the Decade" Award and the World Music Award for
 "World's Best Selling Female Artist of the Millennium," to name a few. Her
 current album, "The Emancipation of Mimi," was the biggest-selling album of
 2005 and has been certified five times platinum.
     Pepsi has a long history in music, having featured the biggest
 recording artists and a diverse range of chart-topping songs in marketing
 campaigns, concerts and commercials. Recent associations have included
 superstars Kanye West, Beyonce, Gwen Stefani and Green Day. West and
 Stefani headlined the 2005 Pepsi Smash concerts.
     Las Vegas-based MEGA, INC., Pepsi's music marketing agency, facilitated
 the partnership with Mariah Carey.
     About Pepsi
     Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com) is
 the refreshment beverage unit of PepsiCo Inc. in the United States and
 Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry
 Pepsi, Diet Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew
 Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug,
 Tropicana Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker
 Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe.
 The company also makes and markets North America's best-selling
 ready-to-drink iced teas and coffees, respectively, via joint ventures with
 Lipton and Starbucks.
     About Motorola
     Motorola is known around the world for innovation and leadership in
 wireless and broadband communications. Inspired by our vision of Seamless
 Mobility, the people of Motorola are committed to helping you get and stay
 connected simply and seamlessly to the people, information, and
 entertainment that you want and need. We do this by designing and
 delivering "must have" products, "must do" experiences and powerful
 networks -- along with a full complement of support services. A Fortune 100
 company with global presence and impact, Motorola had sales of US $36.8
 billion in 2005. For more information about our company, our people and our
 innovations, please visit http://www.motorola.com.
     MOTOROLA and the Stylized M Logo are registered in the US Patent &
 Trademark Office. All other product or service names are the property of
 their respective owners.
 
 

SOURCE Pepsi