MIAMI, March 24, 2016 /PRNewswire/ -- Kerrygold Irish Cream Liqueur, part of Ireland's largest exporter of Irish dairy products, Ornua, in agreement with Marie Brizard Wine and Spirits Americas have decided effective May 9th 2016, Kerrygold Irish Cream Liqueur will no longer be imported in the USA by MBWS Americas. This mutual decision was made following a strategic business review by both parties.
"We would like to thank Marie Brizard Wine and Spirits Americas for launching and growing Kerrygold Irish Cream in 14 states since September 2014. Kerrygold's strategy remains to drive significant growth, through sustained focus on building awareness and encouraging trial of the Kerrygold Irish Cream Liqueur brand", commented Ronan Gillespie, Commercial Director, Kerrygold Irish Cream Liqueur.
"Over these past couple of years, it has been a pleasure working with Ornua on the US launch and market expansion of Kerrygold here in the US. Together we have succeeded in establishing a solid business base for Kerrygold Irish Cream Liqueur in a very competitive marketplace and against a well-established brand in Baileys. We wish Kerrygold the best on their future plans for their brand, as our corporate priority remains being a laser-like focus on our BIG 2018 ambition to establish Marie Brizard Wine & Spirits as a player at the very heart of the wine and spirits market ", said David Bitran, Vice President of Marketing, MBWS Americas.
About Kerrygold Irish Cream Liqueur
Kerrygold Irish Cream Liqueur launched in the USA in 2014, and is a delicious crafted blend of natural Irish Cream, oak aged Irish whiskey, Irish spirit and luxurious chocolate. Its wonderfully rich and indulgent flavour is just perfect for sharing with family and friends.
Ornua - The Home of Irish Dairy is an agri-food commercial co-operative which markets and sells dairy products on behalf of its members, Irish dairy processors and the Irish dairy farmer. We are responsible for exporting over 60% of Ireland's dairy products. www.ornua.com
About Marie Brizard Wine & Spirits
Marie Brizard Wine & Spirits is a wine and spirits group operating in Europe, Asia and the United States. Marie Brizard Wine & Spirits stands out through its know-how, its assortment of brands with a long tradition and a spirit firmly focused on innovation. From the founding of Maison Marie Brizard in 1755 to the launch of Fruits and Wine in 2010, the Marie Brizard Wine & Spirits group has shown an ability to develop its brands in a modern way whilst respecting their origins.
Marie Brizard Wine & Spirits is committed to providing value by offering its clients trustworthy and audacious brands packed with flavors and experiences. Today, the Group has a consistent portfolio of brands that are leaders on their respective segments, and notably William Peel, Sobieski, Fruits and Wine and Marie Brizard. www.mbws.com
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SOURCE Marie Brizard Wine and Spirits Americas