Maritime Ford Announces Ford's Plans to Auction Off SEMA Mustang Build Powered by Women

MANITOWOC, Wis., May 31, 2012 /PRNewswire-iReach/ -- At this year's Specialty Equipment Market Association (SEMA) show, Ford is taking strides to be much more inclusive in who can develop its vehicles. The automaker is employing the SEMA Businesswomen's Network (SBN) to develop a custom 2013 Ford Mustang GT using aftermarket parts. Maritime Ford, a valued Ford dealer in Manitowoc, WI, is pleased to see industry leaders such as Ford incorporate diversity in the design and production of its vehicles.


Named the SEMA Mustang Build Powered by Women, the partnership between Ford and the SBN will lead to the development and donation of a custom-made Mustang GT. The development team, led by Theresa Contreras, will build the vehicle in July and August at the Source Interlink Media headquarters in El Segundo, CA.

A large group of women will first collaborate to render the vehicle's final design. The GT's details will be established before the build takes place. Designs and sketches will be featured on several Mustang websites to allow fans to vote for their favorite. Fans may vote up to June 3, and on June 5 the winning design will be revealed.

Everything from the transmission to the exterior paint will be modified and confirmed by the women-led design team. Auction proceeds from the completed vehicle will be given to the SEMA Memorial Scholarship Fund.

Maritime Ford is proud to be a part of the innovative Ford family. The dealership is home to several new and used cars in Manitowoc, WI and offers Ford in Manitowoc. Contact Maritime Ford today for more information on its vast inventory. 

Media Contact: Don Lawrenz Maritime Ford, (920) 684-0261,

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SOURCE Maritime Ford

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