Mark Kristol Appointed Senior Vice President, Universal Pictures

Jul 24, 1998, 01:00 ET from Universal Pictures

    UNIVERSAL CITY, Calif., July 24 /PRNewswire/ -- Mark Kristol has been
 appointed senior vice president, Universal Pictures, it was announced today by
 Chris McGurk, president and chief operating officer.
     In his new position, Mr. Kristol will be responsible for pursuing new
 strategic growth initiatives, analyzing new business development opportunities
 and developing initiatives to help further focus the group's resources to
 support Universal's film releases.  He will begin in his new position on
 July 27.
     In making the announcement, Mr. McGurk said, "Mark has proven himself to
 be a strong and innovative executive, and I'm delighted that he will be
 utilizing these skills to enhance the overall business development effort for
 Universal Pictures.  Hs marketing orientation and his studio experience will
 make him a terrific asset as we formulate and implement a wide range of
 strategic imperatives."
     "I look forward to this new challenge," said Mr. Kristol.  "It's a
 particularly exciting time at Universal, and I'm looking forward to the
 opportunity of being part of the company's long term growth."
     Mr. Kristol joined Universal Pictures Marketing in December 1994 as senior
 vice president, media & research, where he oversaw all aspects of media and
 research for the company's motion picture releases.  He came to Universal from
 Sony Pictures Entertainment, where he served as senior vice president, media
 at TriStar Pictures, having first joined TriStar at its inception in 1984 and
 relocating to Los Angeles in 1989.
     Universal Pictures includes the domestic and international arms of
 Universal Pictures theatrical motion pictures, Universal Pictures Animation &
 Visual Effects, Universal Family & Home Entertainment Production, October
 Films and Universal Studios Home Video.
     Universal Pictures is part of Universal Studios
 (, a unit of The Seagram Company Ltd., a global
 entertainment and beverage company.

SOURCE Universal Pictures