Mark Your Calendars for the Sweetest Day of the Year!

Krispy Kreme Offers Customers a Free Doughnut in Celebration of National

Doughnut Day

May 29, 2007, 01:00 ET from Krispy Kreme

    WINSTON-SALEM, N.C., May 29 /PRNewswire/ -- What better way to sweeten
 the first days of summer than with a mouth watering doughnut from Krispy
 Kreme! In celebration of National Doughnut Day on Friday, June 1,
 participating Krispy Kreme stores throughout the U.S. will offer customers
 a free doughnut of their choice. This annual event invites Krispy Kreme
 fans to enjoy a free doughnut as a thank you for their continued support.
     National Doughnut Day was established in 1938 by the Chicago Salvation
 Army to raise much-needed funds during the Great Depression and to honor
 the work of World War I Salvation Army volunteers who prepared doughnuts
 for thousands of soldiers. National Doughnut Day is celebrated annually on
 the first Friday in June.
     "National Doughnut Day is a perfect time for us to give a little
 something back to our loyal customers throughout the country," said Stan
 Parker, Senior Vice President of Marketing for Krispy Kreme. "It's also a
 great opportunity to build awareness and acknowledge the continued good
 work of the Salvation Army."
     Be sure to visit a participating Krispy Kreme location on Friday, June
 1 to receive a free doughnut and celebrate the sweetest day of the year!
 Also, take a minute to check out some of our newest menu choices including
 doughnut holes to go, Krispy Kreme Chillers, and our new Whole Wheat
     Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a
 leading branded specialty retailer of premium quality doughnuts, including
 its signature Hot Original Glazed. There are currently approximately 296
 Krispy Kreme stores and 99 satellites operating system-wide in 41 U.S.
 states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the
 Philippines, the Republic of South Korea and the United Kingdom. Krispy
 Kreme can be found on the World Wide Web at
     Information contained in this press release, other than historical
 information, should be considered forward-looking. Forward-looking
 statements are subject to various risks, uncertainties and assumptions.
 Should one or more of these risks or uncertainties materialize, or should
 underlying assumptions prove incorrect, actual results may vary materially
 from those anticipated, estimated or expected. Among the key factors that
 may have a direct bearing on Krispy Kreme's operating results, performance
 or financial condition are the outcome of pending governmental
 investigations, including by the Securities and Exchange Commission and the
 United States Attorney's Office for the Southern District of New York;
 potential indemnification obligations and limitations of our director and
 officer liability insurance; material weaknesses in our internal control
 over financial reporting; our ability to implement remedial measures
 necessary to improve our processes and procedures; negative publicity;
 significant changes in our management; our ability, and our dependence on
 the ability of our franchisees, to execute our and their business plans;
 our ability to implement our international growth strategy; currency,
 economic, political and other risks associated with our international
 operations; the price and availability of raw materials needed to produce
 doughnut mixes and other ingredients; compliance with governmental
 regulations relating to food products and franchising; our relationships
 with wholesale customers; our ability to protect our trademarks;
 restrictions on our operations contained in our senior secured credit
 facilities; changes in customer preferences and perceptions; risks
 associated with competition; and other factors discussed in Krispy Kreme's
 Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed
 with the Securities and Exchange Commission.

SOURCE Krispy Kreme