Marketing Campaign Promotes GOD

16 Sep, 1998, 01:00 ET from The Smith Agency

    FORT LAUDERDALE, Fla., Sept. 16 /PRNewswire/ -- Remember the movie, "Oh
 GOD" starring George Burns?  Well, motorists in Broward County, Florida will
 think George is back for more!  On September 1 a billboard and transit
 campaign began featuring some very unusual billboards and bus sides: An
 advertising campaign promoting GOD.
     A Ft. Lauderdale-based advertising firm The Smith Agency, a wholly owned
 subsidiary of QuikBIZ Internet Group, Inc. (OTC Bulletin Board:   QBIZ), was
 hired to develop the campaign by a client who wishes to remain anonymous.
 According to agency president, Andrew Smith, "This individual simply appeared
 in our office one day last spring and hired us on the spot.  However, our
 agreement prohibits us from releasing his name.  I will say he is quite well
 known."
     The non-denominational campaign targets people who are no longer attending
 church on a regular basis.  There are 18 separate messages, all signed by God,
 which cover a variety of subjects, including marriage, children the Bible and
 communication.
     Some of the billboard messages are:
     "What part of 'Thou Shalt Not' didn't you understand?" - GOD
     "Let's meet at my house Sunday before the game" - GOD
     "Keep using my name in vain and I'll make rush hour longer"- GOD
     "You think it's hot here!" - GOD
     "Creatively, our objective was not to preach to the audience but rather to
 position GOD as a regular guy," stated Charlie Robb, the agency creative
 director.  "The campaign addresses these important issues in a 90s kind of
 way."
     Billboards with the message from GOD can be seen on all major highways and
 avenues throughout Broward County including I-95, The Florida Turnpike, Sample
 Road, US1, Griffin Road, Sunrise Blvd. and St. Rd. 84.  In addition, the
 messages will be seen on 100 bus sides and in 200 interiors on Broward County
 Transit buses.
     The campaign started on September 1 and will end on November 30.
     To see the actual billboards and to share your thoughts, visit the
 Marketing GOD web site at: http://www.thesmithagency.com/marketing-god
 
 

SOURCE The Smith Agency
    FORT LAUDERDALE, Fla., Sept. 16 /PRNewswire/ -- Remember the movie, "Oh
 GOD" starring George Burns?  Well, motorists in Broward County, Florida will
 think George is back for more!  On September 1 a billboard and transit
 campaign began featuring some very unusual billboards and bus sides: An
 advertising campaign promoting GOD.
     A Ft. Lauderdale-based advertising firm The Smith Agency, a wholly owned
 subsidiary of QuikBIZ Internet Group, Inc. (OTC Bulletin Board:   QBIZ), was
 hired to develop the campaign by a client who wishes to remain anonymous.
 According to agency president, Andrew Smith, "This individual simply appeared
 in our office one day last spring and hired us on the spot.  However, our
 agreement prohibits us from releasing his name.  I will say he is quite well
 known."
     The non-denominational campaign targets people who are no longer attending
 church on a regular basis.  There are 18 separate messages, all signed by God,
 which cover a variety of subjects, including marriage, children the Bible and
 communication.
     Some of the billboard messages are:
     "What part of 'Thou Shalt Not' didn't you understand?" - GOD
     "Let's meet at my house Sunday before the game" - GOD
     "Keep using my name in vain and I'll make rush hour longer"- GOD
     "You think it's hot here!" - GOD
     "Creatively, our objective was not to preach to the audience but rather to
 position GOD as a regular guy," stated Charlie Robb, the agency creative
 director.  "The campaign addresses these important issues in a 90s kind of
 way."
     Billboards with the message from GOD can be seen on all major highways and
 avenues throughout Broward County including I-95, The Florida Turnpike, Sample
 Road, US1, Griffin Road, Sunrise Blvd. and St. Rd. 84.  In addition, the
 messages will be seen on 100 bus sides and in 200 interiors on Broward County
 Transit buses.
     The campaign started on September 1 and will end on November 30.
     To see the actual billboards and to share your thoughts, visit the
 Marketing GOD web site at: http://www.thesmithagency.com/marketing-god
 
 SOURCE  The Smith Agency