NEW YORK, Oct. 23 /PRNewswire/ -- Some of the finest minds in the marketing business will discuss growth strategies for the future at The Conference Board 2006 Marketing Conference. This meeting will be held November 1-2 at the Westin New York at Times Square. The conference is presented with assistance from CSC, Four 51, and Teradata. The opening address, "Global Marketing: Strategies for the Future," will be delivered by Michael MacDonald, President, Global Accounts and Marketing Operations, Xerox Corporation. "Customer Understanding, Customer Experience, and Customer Loyalty" will be addressed by Ron Swift, Vice President, Cross Industry Solutions, Teradata, a division of NCR, and author of Accelerating Customer Relationships. A session on "Maximizing Marketing Efficiency by Leveraging Web-based Technology" will feature Jeff Hayzlett, Chief Marketing Officer, Eastman Kodak, and Mark Johnson, CEO, Four 51. "Staying on the Leading Edge in Marketing" will be examined by Jim Schroer, President and CEO, Carlson Marketing Worldwide. B2C Marketing Case Study I: "Developing and Driving a Customer-focused Positioning Through the Organization," will feature Peter Vaughan, Vice President of Brand Management, American Express, and Andrew Pierce, Senior Partner, Prophet. B2B Marketing Case Study I: "Breaking Through the Noise: Anatomy of a B2B Advertising Campaign," will be presented by Jerry Patterson, Chief Marketing Officer, Life & Health, Principal Financial Group, and Jennifer Nottoli, Account Director, TBWA/CHIAT/DAY. Marketing Trends Case Study II: "Niche Marketing: How Subaru Breaks Through the Clutter," will be addressed by Timothy J. Mahoney, Senior Vice President and Chief Marketing Officer, Subaru of America, Inc. B2C Marketing Case Study II: "Insights from the GenWorld Study of Global Teens," will be explored by Chip Walker, Executive Vice President, Director of Account Planning, Energy BBDO. B2B Marketing Case Study II: "Sales and Marketing Collaboration," will be addressed by Michael Moorman, Managing Principal, B2B Marketing & Sales, ZS Associates. "Accountability in 2010: Taking Marketing ROI to the Next Level" will feature Alexander J. Black, Senior Partner, Head of Strategy, Customer Solutions Practice, CSC's Consulting Group. "Future Growth: Managing Innovation and Organic Growth" will be examined by Larry Keeley, President, Doblin. "Global Product Development and the Marketing Organization" will feature George Neill, Corporate Vice President, Global Marketing and Interim Chief Marketing Office, Motorola. "Building Communities: New Marketing Technologies and New Media" will be explored by Brian E. Kardon, Chief Strategy and Marketing Officer, Forrester Research. A CMO Roundtable on Leadership and Change Management will be moderated by David Rogers, Director, Center on Global Brand Leadership, Columbia University. Participating will be John Giere, Chief Marketing Officer, Lucent, and Marty Homlish, Global Chief Marketing Officer, SAP.
SOURCE The Conference Board