Marketing in 2010: Growth Strategies for the Future

The Conference Board 2006 Marketing Conference to be Held in New York Nov.


Oct 23, 2006, 01:00 ET from The Conference Board

    NEW YORK, Oct. 23 /PRNewswire/ -- Some of the finest minds in the
 marketing business will discuss growth strategies for the future at The
 Conference Board 2006 Marketing Conference. This meeting will be held
 November 1-2 at the Westin New York at Times Square.
     The conference is presented with assistance from CSC, Four 51, and
     The opening address, "Global Marketing: Strategies for the Future,"
 will be delivered by Michael MacDonald, President, Global Accounts and
 Marketing Operations, Xerox Corporation.
     "Customer Understanding, Customer Experience, and Customer Loyalty"
 will be addressed by Ron Swift, Vice President, Cross Industry Solutions,
 Teradata, a division of NCR, and author of Accelerating Customer
     A session on "Maximizing Marketing Efficiency by Leveraging Web-based
 Technology" will feature Jeff Hayzlett, Chief Marketing Officer, Eastman
 Kodak, and Mark Johnson, CEO, Four 51.
     "Staying on the Leading Edge in Marketing" will be examined by Jim
 Schroer, President and CEO, Carlson Marketing Worldwide.
     B2C Marketing Case Study I: "Developing and Driving a Customer-focused
 Positioning Through the Organization," will feature Peter Vaughan, Vice
 President of Brand Management, American Express, and Andrew Pierce, Senior
 Partner, Prophet.
     B2B Marketing Case Study I: "Breaking Through the Noise: Anatomy of a
 B2B Advertising Campaign," will be presented by Jerry Patterson, Chief
 Marketing Officer, Life & Health, Principal Financial Group, and Jennifer
 Nottoli, Account Director, TBWA/CHIAT/DAY.
     Marketing Trends Case Study II: "Niche Marketing: How Subaru Breaks
 Through the Clutter," will be addressed by Timothy J. Mahoney, Senior Vice
 President and Chief Marketing Officer, Subaru of America, Inc.
     B2C Marketing Case Study II: "Insights from the GenWorld Study of
 Global Teens," will be explored by Chip Walker, Executive Vice President,
 Director of Account Planning, Energy BBDO.
     B2B Marketing Case Study II: "Sales and Marketing Collaboration," will
 be addressed by Michael Moorman, Managing Principal, B2B Marketing & Sales,
 ZS Associates.
     "Accountability in 2010: Taking Marketing ROI to the Next Level" will
 feature Alexander J. Black, Senior Partner, Head of Strategy, Customer
 Solutions Practice, CSC's Consulting Group.
     "Future Growth: Managing Innovation and Organic Growth" will be
 examined by Larry Keeley, President, Doblin.
     "Global Product Development and the Marketing Organization" will
 feature George Neill, Corporate Vice President, Global Marketing and
 Interim Chief Marketing Office, Motorola.
     "Building Communities: New Marketing Technologies and New Media" will
 be explored by Brian E. Kardon, Chief Strategy and Marketing Officer,
 Forrester Research.
     A CMO Roundtable on Leadership and Change Management will be moderated
 by David Rogers, Director, Center on Global Brand Leadership, Columbia
 University. Participating will be John Giere, Chief Marketing Officer,
 Lucent, and Marty Homlish, Global Chief Marketing Officer, SAP.

SOURCE The Conference Board