ResponsePoint's new Quick Start program utilizes proven relationship marketing techniques to increases prospect acquisition, lead qualification and jumpstart the complex sale cycle

RALEIGH, N.C., Feb. 23, 2012 /PRNewswire-iReach/ -- ResponsePoint (www.ResponsePoint.com), a Raleigh North Carolina based marketing agency specializing in Business-to-Business (B2B) lead generation announced today the launch of its Quick Start Program for improving trade shows performance. This innovative new program heightens the recognition, awareness and knowledge of an organization's product and solution offers by increasing the quality, quantity and duration of communications with potential prospects before, during and after a trade show.

"Trade shows are a valuable tool for capturing new prospects," says Brian Gossett, president of ResponsePoint. "The problem most companies face is being able to efficiently identify the sales ready opportunities during a very short window of interaction on the show floor. Our program broadens that window while at the same time quickly filtering through the browsers to pinpoint the buyers."

Developed in conjunction with their existing Fortune 100 clients, ResponsePoint has packaged together expert program management, activity timing and a strategically aligned mix of crossmedia marketing activities to significantly improve lead generation results.

"Our program succeeds by re-establishing the trade show as a place to evaluate solutions, not just kick the tires and pick up a free trinket," continues Brian. "For companies that have a complex-sales cycle, this can jumpstart the buying process and move it forward by weeks or even months."

In addition to improving the performance of future trade show exhibits, ResponsePoint also offers a similar program to help organizations maximize their past investment in trade shows. This program quickly profiles attendees, identifies sales ready accounts and categorizes the remaining prospects by their potential to purchase a solution in the future.

For more information about ResponsePoint's Quick Start Program for Trade Shows or any of their other Quick Start Programs, visit www.responsepoint.com/quickstart or call 800-990-0725.

About ResponsePoint
ResponsePoint specializes in business to business (B2B) lead generation programs that deliver immediate results and long-term success. Our winning formula combines proven database marketing strategies, the latest marketing technologies, innovative creative, and exceptional project management services to build integrated marketing campaigns that result in meaningful relationships with your prospects and customers. Relationships that produce consistently higher response rates, better quality leads and faster ROI. ResponsePoint's headquarters is just outside the Research Triangle Park area of North Carolina.

For More Information:
Call: 800-990-0725
Email: info@responsepoint.com
Online: www.ResponsePoint.com

ResponsePoint, Inc.
111 Corning Road
Suite 116
Cary, NC 27518

CONTACT: Kevin Campbell of ResponsePoint, 1-919-325-0304, kcampbell@responsepoint.com

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SOURCE ResponsePoint, Inc.

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