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Marketing Your Small Business: What You Need to Know

Dec 11, 2013, 11:22 ET from PR Newswire Association LLC

NEW YORK, Dec. 11, 2013 /PRNewswire/ -- Sales are essential to the success of any small business—but with sales, it isn't all about volume, it is also about profit margin. A solid marketing plan can help position your brand in the market, identify your target audience, engage with prospects, measure the response to determine what's working—and what isn't, and, ultimately, boost the number of profitable sales.

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Phillip Thune, CEO-Americas for Textbroker, shares some essential marketing practices that can take your small business to the next level on PR Newswire's Small Business Toolkit. From advice on how to research your market to a checklist for crafting the right marketing plan for your goals, Thune's practices will help you develop your brand and drive revenue in a competitive space.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications

SOURCE PR Newswire Association LLC

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