Companies will Combine Service Offerings to Enhance Client Results

TOWSON, Md. and EVANSTON, Ill., Feb. 13, 2012  /PRNewswire/ -- Today Lityx and MarketingPilot Software announce their strategic, marketing and technology partnership to provide predictive analytics software and services to MarketingPilot customers using the LityxIQ predictive analytics platform. The partnership is designed to deliver additional services in marketing and campaign automation to optimize prospect and customer targeting, scoring and segmentation.

"As a result of the growing use of digital marketing, our clients are generating huge amounts of data," said Ken Kornbluh, CEO of MarketingPilot. "Our partnership with Lityx will help our clients leverage their data to drive better and more profitable relationships; delivering campaigns with greater success at lower costs."

"We are providing a seamless integration of MarketingPilot marketing activity and customer behavior data with our predictive analytics platform, LityxIQ," said Paul Maiste, CEO of Lityx, "providing clients with information that will improve their targeting and offers in near real-time for a significant impact on program profitability."

The program is available immediately to MarketingPilot customers and prospects.

About Lityx, LLC

Lityx is a world-class analytic solutions and services firm with a diverse set of clients across many industries. The firm focuses on design and implementation of analytic and strategic solutions for marketing, including advanced techniques such as predictive modeling and marketing optimization.

LityxIQ is a cloud-based predictive analytics and marketing optimization platform built for marketing professionals. The hosted platform provides a suite of integrated analytics solutions for data management, reporting and dashboarding, automated predictive modeling and scoring, and budget and media optimization. LityxIQ also provides integrated data solutions to enhance your existing customer data or to identify new prospects for targeting. For more information and to sign up for a 10-day free trial please visit www.Lityx.com.

About MarketingPilot Software, LLC

MarketingPilot is the most popular and widely used integrated marketing management (IMM) system available with more than 500 users worldwide. MarketingPilot saves time, reduces costs and improves marketing performance. MarketingPilot is built on a Unified Marketing Platform™ which integrates functions into a seamless, easy to use system. To learn more about MarketingPilot, visit www.marketingpilot.com.

SOURCE Lityx, LLC; MarketingPilot Software, LLC

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http://www.Lityx.com
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