MarketingSherpa Research Indicates 25% of America's Largest Business Software Firms Have 'Pitiful' Search Marketing

Aug 07, 2006, 01:00 ET from MarketingSherpa

    WARREN, R.I., Aug. 7 /PRNewswire/ -- MarketingSherpa has announced the
 results of an observational study of America's 44 largest business software
 firms' search engine marketing (SEM). Data indicates that 25% of these
 mainly Fortune 500 companies' Web sites devote the lowest percent of budget
 to online marketing and are inadequately search engine optimized (SEO), so
 they do not appear in searches the type of software they offer. More
 results data at:
     Results are included as part of MarketingSherpa's 2006 Business
 Technology Marketing Benchmark Guide, available for download at:
     MarketingSherpa's research team examined 161 business software firms'
 Web sites and search engine rankings. The top 44 largest firms -- including
 many Fortune 500 companies -- were included in the study which found that
 25% of their Web sites were inadequately optimized for search engine
     "11 of the world's largest business software firms do not appear on the
 first page of search engine results for the keywords they claim leadership
 in, such as CRM. That's pitiful," remarks MarketingSherpa President Anne
     MarketingSherpa research also uncovered corresponding data that shows
 the larger the business technology firm, the smaller a share online has in
 its marketing and advertising budget. The smallest business technology
 firms spend 58% of marketing budget online. The largest players only spend
 7% of marketing budget online.
     These results are available from MarketingSherpa's Business Technology
 Benchmark Guide 2006. To download a copy of the Executive Summary, go to:
     To download a copy of the entire report along with 151 additional new
 data charts and tables, go to:
     About MarketingSherpa:
     Each week 237,000 marketing professionals read MarketingSherpa's latest
 Case Studies and researched benchmark reports. The research firm also
 organizes four annual Summits, including the Business-to-Business Demand
 Generation Summit and the Email Marketing Summit. A complete list of
 offerings is available at:
      For More Information Please Contact
      Anne Holland

SOURCE MarketingSherpa