MarketShare's Markman to Speak on Deriving Customer Insight from Cross-platform
LOS ANGELES, May 8, 2012 /PRNewswire-USNewswire/ -- MarketShare, the leading cross-media analytics company that enables global marketers and agencies to optimize their marketing investments, will be represented at the IBM Performance 2012 conference being held May 8th in Huntington Beach, Calif. MarketShare's Chief Operating Officer, Ivan Markman, will speak about deriving customer insight from cross-platform analytics.
IBM Performance 2012 is a targeted series of events for IT, finance and other business professionals, offered in more than 50 cities around the world. This year's "Smarter Analytics. Smarter Outcomes." conference is designed to give attendees actionable insight on deriving value from analytics and showcase the latest tools and disciplines in the field.
The session titled "Customer Presentation from MarketShare: Derive Insight about Customers from Cross Platform Analytics" will be held on Tuesday, May 8, 2012. Markman will speak to the audience about cutting-edge solutions and how to effectively leverage and gain customer insight from cross-platform analytics.
"As consumer behavior is impacted by the explosion of media and distribution channels and the emergence of social media, we are seeing marketers increasingly embracing more advanced analytics solutions," said Markman. "Effective leverage of comprehensive cross-media / cross-platform analytic solutions is enabling many of them to navigate this consumer landscape successfully. I am excited to engage in dialogue on these topics with marketers and business analytics leaders today."
Ivan Markman is Chief Operating Officer of MarketShare. Before joining MarketShare, Markman was Vice President of Corporate Strategy at Yahoo! where he led strategic initiatives to enable focus and growth. Prior to Yahoo!, Markman held various strategy and operations roles at consulting firm Booz Allen Hamilton Inc. and Procter & Gamble. He has also led and supported various entrepreneurial ventures in entertainment, new media and education. Markman graduated from the Universidad de San Andres in Buenos Aires, Argentina with a Masters in Finance and a B.A. in Business. He also has an M.B.A. from the Anderson School of Business at the University of California, Los Angeles where he graduated with honors.
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. MarketShare is a portfolio company of Elevation Partners, a $1.9 billion private equity firm that makes large-scale investments in market leading consumer and technology businesses. For more information, please go to: http://www.marketshare.com; follow us on twitter @marketshareco.